Does Football Betting Pay Off?

Source: Statista

Sports betting has become omnipresent in professional football. While there has been a ‘whistle-to-whistle’ ban on TV advertising from betting companies for a few years in the UK, there are still plenty of other avenues being exploited by gambling companies. The most prominent of which is that of shirt sponsorship. Behind only perhaps the renaming of a stadium, the centre of a teams’ jersey is prime advertising real estate. As of the 2021/22 season, 9 of the 20 Premier League clubs have a main shirt sponsor from the industry.

So how widespread is betting on matches among football fans? The European Football Benchmark by Statista and Sportfive provides answers to this question. Of the 2,800 football fans surveyed in the UK, 37 percent said they place bets on matches. However, this only pays off for a minority. 30 percent of the gamblers say that they win money over the course of an average season. In a European comparison, UK fans are pretty average when looking at the countries host to the ‘Big-5’ leagues. The rate of football betting is highest in Italy – despite the fact that the fewest respondents there are on the winning side (or they’re just more honest). Either way, there is clearly still truth in the old adage: The house always wins.

Does Football Betting Pay Off

Big Three Dominance

Source: Statista

A lurking knee injury, a global health crisis and a wayward tennis ball fired in frustration – that’s what it took to end one of the most remarkable streaks in tennis history at the 2020 US Open. Following Novak Djokovic’s shock default for hitting a lineswomen, the US Open semifinals marked the first time since 2004 that neither of the “Big Three”, i.e. Roger Federer, Rafael Nadal and Novak Djokovic, featured in the round of the last four at one of tennis’ biggest occasions. Back then, three Argentinians (David Nalbandian, Gastón Gaudio and Guillermo Coria) and one Englishman (Tim Henman) had reached the semifinal of the French Open and little did we know that it marked the dawn of a new era in men’s professional tennis.

In the end, Dominic Thiem emerged victorious from last year’s US Open, putting an end to a remarkable streak that saw Djokovic, Nadal and Federer win 13 consecutive Grand Slam titles between them, after Stan Wawrinka had become the last player to break through their dominance in 2016. Things quickly returned to “normal” after Thiem’s maiden Grand Slam title, however, as Novak Djokovic came back to win the first three majors of 2021 before losing the US Open final to Daniil Medvedev.

As the following chart illustrates, the Big Three won 60 of the past 75 Grand Slam tournaments, with Andy Murray and Stan Wawrinka the only other players to notch multiple (i.e. three) wins during the triumvirate’s decade-spanning reign over tennis’ most prestigious events. With Federer, Nadal and Djokovic all tied at 20 Grand Slam titles, Djokovic, the youngest of the three at 34, looks most likely to end up with the most titles of any male player when the “Age of the Big Three” eventually ends.

Big Three Dominance