The State of Sports Betting in the U.S.

Source: Statista

According to estimates by the trade association American Gaming Association (AMA), the upcoming Super Bowl will invite about 18.2 million U.S. Americans to place a bet on the matchup between the Cincinnati Bengals and the Los Angeles Rams via retail sportsbooks or traditional bookies. While illegal sports betting is still an issue, a majority of U.S. states have now legalized gambling on sporting events.

As our chart shows, ten more states passed corresponding laws in 2021, increasing the number of states where sports betting is legal to 31. Among the newcomers are Arizona, Maryland and the state of Washington. While North Carolina has so far only allowed sports betting in Native American casinos, a bill proposing statewide legalization has already passed the state Senate and could become enshrined in law in 2022. The same is true for New Mexico, which hasn’t officially passed legislation concerning sports betting, but some tribes do offer betting services under a Class III gaming compact.

Overall, 31.5 million U.S. residents are expected to place bets on the Super Bowl either officially or via private pools or casual bets between friends and family, an increase of 35 percent compared to 2021. Similarly, bets are expected to sum up to $7.6 billion, which is an increase of 78 percent from last year. Bill Miller, CEO of the AMA, shone a positive light on the developments concerning legalization across the country in a press release. “Americans have never been more interested in legal sports wagering,” he said. “The growth of legal options across the country not only protects fans and the integrity of games and bets, but also puts illegal operators on notice that their time is limited.”

The State of Sports Betting in the US

Does Football Betting Pay Off?

Source: Statista

Sports betting has become omnipresent in professional football. While there has been a ‘whistle-to-whistle’ ban on TV advertising from betting companies for a few years in the UK, there are still plenty of other avenues being exploited by gambling companies. The most prominent of which is that of shirt sponsorship. Behind only perhaps the renaming of a stadium, the centre of a teams’ jersey is prime advertising real estate. As of the 2021/22 season, 9 of the 20 Premier League clubs have a main shirt sponsor from the industry.

So how widespread is betting on matches among football fans? The European Football Benchmark by Statista and Sportfive provides answers to this question. Of the 2,800 football fans surveyed in the UK, 37 percent said they place bets on matches. However, this only pays off for a minority. 30 percent of the gamblers say that they win money over the course of an average season. In a European comparison, UK fans are pretty average when looking at the countries host to the ‘Big-5’ leagues. The rate of football betting is highest in Italy – despite the fact that the fewest respondents there are on the winning side (or they’re just more honest). Either way, there is clearly still truth in the old adage: The house always wins.

Does Football Betting Pay Off