Five Reasons to Start an Online Community

To Inspire FollrCreating an online community – especially one on Follr.com! – can be so rewarding. One of the first steps is to get in the mindset of your target audience and define what it is you want he or she to gain from your community. Do you have special or unique knowledge someone can benefit from? Could you provide a new connection or idea for their business? In order to have an active and thriving group of members – or customers! – on your site, stay true to one of the reasons below.

  1. To Entertain

How many people spend a portion of their day reading blogs or visiting other social networks? I’ll tell you: everybody and their mother. People have long used the internet to relax, zone-out or just take a short break from work so use this fact to your advantage and create a community around perking up people’s downtime! Pick a favorite team, player or product as the launchpad for your community.

  1. To Boost Business

Giving your business a leg-up online is one of, if not THE, most popular reasons for starting an online community. Whether you choose LinkedIn, Facebook or a custom community platform like Follr, building an online presence for your business is a crucial – if not imperative – key to success.

  1. To Connect

One HUGE reason potential members join online communities is affirmation and praise. Completing the registration process and clicking “Join” means they want to be heard, appreciated and noticed for their accomplishments and accolades. Online communities for scholars, writers or more specific groups of achievers are great reasons to start or join and online community. Remember to engage with members directly and often!

  1. To Inspire

Another hot online community focus is self-help and improvement, especially fitness. In this current news era, happiness and mental health are more prominent than ever. Everyone wants to do what they can to better themselves. Offering a quick, easy and welcoming online group with which to do so is bound to have members flocking.

  1. To Fix a Problem

If I had a dollar for every time I looked online for a solution to a problem or a quick fix, I could probably retire! The Internet is so accessible that most people reach for the keyboard before the user manual. Establish an online community as an expert of something you love or create a question and answer forum for specific issues/needs – a sports team, a player, a fan community or group!

Does Football Betting Pay Off?

Source: Statista

Sports betting has become omnipresent in professional football. While there has been a ‘whistle-to-whistle’ ban on TV advertising from betting companies for a few years in the UK, there are still plenty of other avenues being exploited by gambling companies. The most prominent of which is that of shirt sponsorship. Behind only perhaps the renaming of a stadium, the centre of a teams’ jersey is prime advertising real estate. As of the 2021/22 season, 9 of the 20 Premier League clubs have a main shirt sponsor from the industry.

So how widespread is betting on matches among football fans? The European Football Benchmark by Statista and Sportfive provides answers to this question. Of the 2,800 football fans surveyed in the UK, 37 percent said they place bets on matches. However, this only pays off for a minority. 30 percent of the gamblers say that they win money over the course of an average season. In a European comparison, UK fans are pretty average when looking at the countries host to the ‘Big-5’ leagues. The rate of football betting is highest in Italy – despite the fact that the fewest respondents there are on the winning side (or they’re just more honest). Either way, there is clearly still truth in the old adage: The house always wins.

Does Football Betting Pay Off