A new survey by Statista has revealed what separates the average football fans and ‘elite’ fans when it comes to the kind of club merchandise they own. As part of the European Football Benchmark 2021, 2,836 UK football fans aged 16 and over were asked which items of merchandise they own. T-shirts was the most common response (35 percent), followed by an item of the playing kit such as a shirt (29 percent). The classic scarf still remains popular, with 28 percent claiming ownership.
Things get significantly more niche at the other end of the results however, with die-hard fans going so far as getting their hands on club-branded bedding and even underpants to connect them to their team in the most intimate way money can buy at the club shop.
London, UK – April 4, 2019 (PRNewswire) The innovations in basketball apparel designs and portfolio expansion is one of the key factors driving the growth of global basketball apparel market. Market players are deploying innovative materials to provide lightweight and breathable designs in basketball apparel. In addition, the companies are also focusing on cost optimization and product portfolio innovation for optimizing their profit margin strategies. As a result, these innovations will boost the basketball apparel market growth during the forecast period. Analysts have predicted that the basketball apparel market will register a CAGR of over 5% by 2023.
Increasing adoption of basketball
One of the growth drivers of the global basketball apparel market is the increasing adoption of basketball. The basketball sport has been gaining popularity among the youth in the Americas which is expected to drive the demand for basketball apparel.
Inconsistent raw material prices
One of the challenges in the growth of global basketball apparel market is the inconsistent raw material prices. The continuous changes in vendor profit margins due to the volatility prices of raw materials will hamper the growth of the market.
For the detailed list of factors that will drive and challenge the growth of the basketball apparel market during 2019-2023, view our report.
Competitive Landscape
The market appears to be moderately fragmented with the presence of several market players. The growing technology innovation across the world are encouraging the sports apparel manufacturers to introduce smart features in their products. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
