A new survey by Statista has revealed what separates the average football fans and ‘elite’ fans when it comes to the kind of club merchandise they own. As part of the European Football Benchmark 2021, 2,836 UK football fans aged 16 and over were asked which items of merchandise they own. T-shirts was the most common response (35 percent), followed by an item of the playing kit such as a shirt (29 percent). The classic scarf still remains popular, with 28 percent claiming ownership.
Things get significantly more niche at the other end of the results however, with die-hard fans going so far as getting their hands on club-branded bedding and even underpants to connect them to their team in the most intimate way money can buy at the club shop.
Lowe’s to get fans ready for Kickoff with NFL-branded products, a new online video series and two NFL team partnerships
Mooresville, NC – Aug. 19, 2019 (PRNewswire) Lowe’s Companies, Inc. (NYSE: LOW) announced today that it will carry more than 10,000 licensed NFL-branded merchandise items on Lowes.com/NFL and will launch an online video “homegating” series that will inspire fans as they prepare for the NFL season.
Whether fans are preparing for a tailgate or a homegate, Lowe’s will offer licensed NFL and team product across categories including:
Tailgating and homegating – chairs, canopies, games
Hydration – drinkware, hard and soft coolers, barware
Garden décor – flags and statues
Automotive – decals, license plates, flags, mats
Pet – collars, jerseys, toys
Holiday – ornaments and inflatables
“We are proud to offer NFL fans across the United States products that will take their tailgates and homegates to the next level,” said Bill Boltz, executive vice president, merchandising. “Just like fans looking to up their game, we are focused on expanding our product selection to offer customers even more of what they’re looking for while providing a personalized shopping experience online and in-store.”
Product offerings can be found at Lowes.com/NFL today and select products will be available in stores in the coming weeks. Select Lowe’s stores across the country will dedicate space to select NFL and team merchandise, grills, patio furniture and décor.
Lowe’s will showcase some of these items in a new online video series, called NFL Homegating Makeovers by Lowe’s, which follows three football-themed home makeovers in one of three primary homegating areas – kitchen, living room and patio. Lowe’s partnered with the Carolina Panthers, Dallas Cowboys, Philadelphia Eagles and popular DIYer Monica Mangin to complete the makeovers for three families.
In addition to the series, Lowe’s has renewed its partnership with the Carolina Panthers and is proud to announce a new partnership with the Dallas Cowboys. The multi-year partnerships will allow Lowe’s to provide unique NFL experiences for customers and associates around home games and throughout the season, including at key moments such as a club’s Salute to Service game.
Details of the partnerships are not being disclosed.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
