Tag Archives: apparel

The Basketball Apparel Market Will Register a CAGR of Over 5% by 2023

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London, UK – April 4, 2019 (PRNewswire) The innovations in basketball apparel designs and portfolio expansion is one of the key factors driving the growth of global basketball apparel market. Market players are deploying innovative materials to provide lightweight and breathable designs in basketball apparel. In addition, the companies are also focusing on cost optimization and product portfolio innovation for optimizing their profit margin strategies. As a result, these innovations will boost the basketball apparel market growth during the forecast period. Analysts have predicted that the basketball apparel market will register a CAGR of over 5% by 2023.

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Market Overview

Increasing adoption of basketball
One of the growth drivers of the global basketball apparel market is the increasing adoption of basketball. The basketball sport has been gaining popularity among the youth in the Americas which is expected to drive the demand for basketball apparel.
Inconsistent raw material prices
One of the challenges in the growth of global basketball apparel market is the inconsistent raw material prices. The continuous changes in vendor profit margins due to the volatility prices of raw materials will hamper the growth of the market.
For the detailed list of factors that will drive and challenge the growth of the basketball apparel market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented with the presence of several market players. The growing technology innovation across the world are encouraging the sports apparel manufacturers to introduce smart features in their products. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.

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Nike’s Still on Top of the Sneaker World

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Source: Statista

Contrary to what their name might suggest, basketball, tennis and running shoes are in no way confined to courts and tracks these days. Athletic footwear, less formally known as sneakers, can be found anywhere from boardrooms to fashion runways and companies such as Nike and Adidas are making billions feeding the sneaker frenzy.

With annual footwear sales of $21.1 billion, Nike is still number 1 in the global sneaker market, even if Adidas has recently gained some ground on the U.S. sportswear giant. Having risen from an enterprise licensing Japanese running shoes for the American market, Nike quickly developed a name of its own in the 1970s when some of the company’s most iconic silhouettes were introduced.

Interestingly some of the models released in the 1970s are still among Nike’s most popular shoes today. The sneaker market is probably unique in the way that it is constantly moving between innovation and nostalgia with shoes designed in the 1970s and 1980s still selling equally well or, in many cases better than shoes featuring state of the art technology.