Tag Archives: basketball

The Basketball Apparel Market Will Register a CAGR of Over 5% by 2023

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London, UK – April 4, 2019 (PRNewswire) The innovations in basketball apparel designs and portfolio expansion is one of the key factors driving the growth of global basketball apparel market. Market players are deploying innovative materials to provide lightweight and breathable designs in basketball apparel. In addition, the companies are also focusing on cost optimization and product portfolio innovation for optimizing their profit margin strategies. As a result, these innovations will boost the basketball apparel market growth during the forecast period. Analysts have predicted that the basketball apparel market will register a CAGR of over 5% by 2023.

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Market Overview

Increasing adoption of basketball
One of the growth drivers of the global basketball apparel market is the increasing adoption of basketball. The basketball sport has been gaining popularity among the youth in the Americas which is expected to drive the demand for basketball apparel.
Inconsistent raw material prices
One of the challenges in the growth of global basketball apparel market is the inconsistent raw material prices. The continuous changes in vendor profit margins due to the volatility prices of raw materials will hamper the growth of the market.
For the detailed list of factors that will drive and challenge the growth of the basketball apparel market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented with the presence of several market players. The growing technology innovation across the world are encouraging the sports apparel manufacturers to introduce smart features in their products. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.

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March Madness Is a Feast for Advertisers

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Source: Statista

After last year’s NCAA basketball tournament saw plenty of historic upsets and last gasp winners, Americans are hoping that this year’s March Madness will live up to its nickname once again. Like every year, millions of sports fans across the country filled out their tournament brackets ahead of the first games on Thursday, which saw Maryland, Louisiana State, Minnesota and Michigan State advance to the second round. As basketball fans across the U.S. are looking forward to finding out who will emerge as the winner from this year’s tournament culminating in the Final Four on April 6 and 8, sports fans from other parts of the world tend to be surprised by the attention given to the event. After all, it’s “only” college sports.

The love of college sports is, in fact, unique to the United States and what better way to gauge the popularity of any sporting event these days than to compare TV advertising spending. According to Kantar Media, March Madness is right up there with the big boy professional leagues in terms of post-season ad spending. In 2018, the season-ending college basketball tournament attracted more than $1.3 billion in TV ad spending, leaving the NBA and MLB playoffs behind. The only postseason event that is an even bigger feast for advertisers is the NFL playoffs, culminating in the Super Bowl, which attracted more than $1.6 billion in TV ad spend last year.