No Substitute for Branded Underwear for Elite Football Fans

Source: Statista

A new survey by Statista has revealed what separates the average football fans and ‘elite’ fans when it comes to the kind of club merchandise they own. As part of the European Football Benchmark 2021, 2,836 UK football fans aged 16 and over were asked which items of merchandise they own. T-shirts was the most common response (35 percent), followed by an item of the playing kit such as a shirt (29 percent). The classic scarf still remains popular, with 28 percent claiming ownership.

Things get significantly more niche at the other end of the results however, with die-hard fans going so far as getting their hands on club-branded bedding and even underpants to connect them to their team in the most intimate way money can buy at the club shop.

The Most Expensive Footballers of All Time

Source: Statista

Chelsea‘s signing of Belgian striker Romelu Lukaku from Inter Milan this week for €115m has made the 28-year-old the most expensive footballer of all time. Not to be mistaken with the highest single transfer fee, Lukaku’s five career transfers now total €327.6m, according to figures from Transfermarkt.com. That takes him ahead of Brazilian superstar Neymar, who has generated tranfer fees to the value of €310.2m in his career so far, albeit with only two moves.

That’s not the only record broken with this transfer, either. Transfermarkt adds: “The forward set two further records. In addition to the most expensive sale of a Serie A club…Lukaku is also the new record signing at Chelsea. This position was previously held by Kai Havertz and goalkeeper Kepa with €80 million each. Furthermore, Lukaku joins a group of now twelve players who have cost at least €100 million.”