Tag Archives: online communities

Successful Online Community Managers Share These Traits: Part 1

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If you manage a Follr Online Community, – or any online community for that matter! – you know it takes a lot of work to be a successful, effective community manager. For the next two days, the Follr Blog will be highlighting some of the most important qualities an online community manager should have on lock. The First 5 are as follows…

  1. They’re Passionate

The first quality an effective online community manager should have is passion for the brand or topic of interest their community is built upon. If a lack of passion exists, community administrators can get burnt out and lose focus of what’s really important.

  1. They’re Organized

Online community managers must be organized – both physically (think your desk, email inbox, to-do list, etc.) and mentally (good time management, ability to focus, etc.). Without solid organization skills, community management tasks can slip through the cracks and hurt growth.

  1. They’re Committed

An effective community manager is committed to his or her work. With dedication comes increased productivity and quality of content and interaction.

  1. They‘re Empathetic

Online community managers must be able to connect with community members. If a member’s question or concern falls on deaf ears, your community could come off as having a lack of humanity and poor response times. Successful community administrators are in tune with what members want.

  1. They Practice Good Judgement

Whether it be a troublesome member or a temporary system error, successful community managers know how to deal with potentially harmful issues. They use their best judgement in dealing with problems and setbacks and always keep their members’ needs in mind when doing so.

You Need to Know: The 2 Main Types of Community Performance Statistics!

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As you start building your online social community, it can be hard to gauge how well (or not-so-well) you’re doing. Different community performance statistics mean different things and certain communities’ success are more reliant on certain measures of performance than others. Here we attempt to break down the two major types of performance indicators for any online community, and provide tips on how to better manage and increase your desired metrics!

Two broad types of Performance Indicators:

1. REACH

Reach is one general sub-category of community performance. On the most basic level, reach can translate to metrics like the number of page views, clicks, and new members. Additionally, reach can be more literal – as in the geographical reach you have according to the physical location of your members, and even the spread of your members’ ages. The former are basic measures of reach you’ll want to increase by:

  1. Including relevant and clever content, as well as 2-3 related hashtags per post
  2. Directly tagging “key,” socially-savvy members in posts and comments

The latter, more literal metrics of reach are imperative to building a rich and diverse community. Take time once a week or so to visit some of your members’ profiles and get an idea of these reach statistics.  Increase geographic and chronological reach by:

  1. Posting content applicable to all ages and ethinicities
  2. Specifically asking certain groups of people to chime in on topic discussions. Example: asking #NewEnglanders to share their favorite weekend road trip spot, even if your community is focused on Midwest travel & tourism.

2. ENGAGEMENT

Once you’ve got a steady stream of members visiting your community, you’ll start to be more concerned with engagement. Engagement is a broad term for how and how often your members interact with community content and other community members. Some solid engagement metrics to live by are time spent on your site, the number of comments and/or discussion posts, and the diversity of topics members touch on. Smart community builders can hone in on certain “gem” members who frequently interact with several other members on several different topics. Direct message these members and thank them for being such a vibrant edition to your online community! Do you have any tips on increasing reach or engagement? Feel free to share in the comments section below!