Tag Archives: communities

You Need to Know: The 2 Main Types of Community Performance Statistics!

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As you start building your online social community, it can be hard to gauge how well (or not-so-well) you’re doing. Different community performance statistics mean different things and certain communities’ success are more reliant on certain measures of performance than others. Here we attempt to break down the two major types of performance indicators for any online community, and provide tips on how to better manage and increase your desired metrics!

Two broad types of Performance Indicators:

1. REACH

Reach is one general sub-category of community performance. On the most basic level, reach can translate to metrics like the number of page views, clicks, and new members. Additionally, reach can be more literal – as in the geographical reach you have according to the physical location of your members, and even the spread of your members’ ages. The former are basic measures of reach you’ll want to increase by:

  1. Including relevant and clever content, as well as 2-3 related hashtags per post
  2. Directly tagging “key,” socially-savvy members in posts and comments

The latter, more literal metrics of reach are imperative to building a rich and diverse community. Take time once a week or so to visit some of your members’ profiles and get an idea of these reach statistics.  Increase geographic and chronological reach by:

  1. Posting content applicable to all ages and ethinicities
  2. Specifically asking certain groups of people to chime in on topic discussions. Example: asking #NewEnglanders to share their favorite weekend road trip spot, even if your community is focused on Midwest travel & tourism.

2. ENGAGEMENT

Once you’ve got a steady stream of members visiting your community, you’ll start to be more concerned with engagement. Engagement is a broad term for how and how often your members interact with community content and other community members. Some solid engagement metrics to live by are time spent on your site, the number of comments and/or discussion posts, and the diversity of topics members touch on. Smart community builders can hone in on certain “gem” members who frequently interact with several other members on several different topics. Direct message these members and thank them for being such a vibrant edition to your online community! Do you have any tips on increasing reach or engagement? Feel free to share in the comments section below!

Discovering New Fan Communities

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Follr contains community Websites for every sports team imaginable, soccer (AKA football), football (aka football), basketball, hockey, baseball and many other professionals, organizations and interest groups associated with the industry. The question is; how do you find one?

Please follow these steps – if you have additional questions give us a call on:

(888) 201-5160

or email:

info@follr.com

Step 1:

After you log into your Follr account you will see the Activity Screen:

Step 2:

This screen highlights two places to find new communities:

(i) From the top menu you can click on “Communities”:

(ii) In the right panel you will see “Discover Communities”:

Let’s look at both.

Step 3:

If you click on “Communities” from the top menu you see a page that by default shows you the communities you are currently a member of:

To discover new communities simply click on the “Find Communities” button:

and then type any word into either the “Search by Name” or “Search by Tag” fields:

As you enter text the results filter automatically:

You can click on any of the search results and join the community. There isn’t a limit on how many communities you can join.

Step 4:

If you click the “More >>” link under the “Discover Communities” section in the right panel you go to the same page and through the same process as detailed in ‘Step 3’ above but there is an extra layer of help – a popup that provides details about a specific community:

Again there isn’t a limit on how many communities you can join.