Record growth follows addition of content partners and increased marketing outreach
Wappingers Falls, NY (Friday May 4th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record first quarter growth with new user registrations increasing 107% versus the same period last year and 50% versus the fourth quarter 2017 which was itself a record period. The growth is attributed in part to the addition of new content partners and increased marketing outreach.
The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations with a broad suite of services that improve fan engagement, protect brand and increase revenues.
During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:
- Marketing and communication tools
- Ecommerce services
- The ability to automate content sharing
- An extensive event management feature set
- Aggregated real-time content from multiple online sources
- Discussion groups
Mark Wayman
“Our record number of new users follows seven straight months of growth so, while this isn’t a surprise, it is exciting. April registrations continued the trend so we also expect a positive second quarter,” stated Follr Product Lead Mark Wayman. He added “With the current fragmented approach to content we are now able to see the combined results of aggregation and fresh, on topic content, something that has always been central to our value proposition.”
Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base has a single platform that helps them to:
- Protect their brand
- Ensure ownership of data
- Enable supporters clubs to reach a broader market and fan-base
- Increase exposure and reach of marketing content and media
- Make administration and communication easier
- Collect detailed fan demographics
- Access currently latent revenue through paid subscriptions/membership options
Stephen Fells
Stephen Fells, CEO, states “We have added multiple new content partners and have increased outreach, in some instances through joint marketing agreements, collectively resulting in excellent growth. Additional announcements will be made over the next few months which will allow us to continue growing our user base and expanding into new markets and territories.”
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.
Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.
Contact:
Follr, Inc.
(888) 201-5160
info@follr.com
