Contrary to what their name might suggest, basketball, tennis and running shoes are in no way confined to courts and tracks these days. Athletic footwear, less formally known as sneakers, can be found anywhere from boardrooms to fashion runways and companies such as Nike and Adidas are making billions feeding the sneaker frenzy.
With annual footwear sales of $21.1 billion, Nike is still number 1 in the global sneaker market, even if Adidas has recently gained some ground on the U.S. sportswear giant. Having risen from an enterprise licensing Japanese running shoes for the American market, Nike quickly developed a name of its own in the 1970s when some of the company’s most iconic silhouettes were introduced.
Interestingly some of the models released in the 1970s are still among Nike’s most popular shoes today. The sneaker market is probably unique in the way that it is constantly moving between innovation and nostalgia with shoes designed in the 1970s and 1980s still selling equally well or, in many cases better than shoes featuring state of the art technology.
Record growth follows addition of content partners and increased marketing outreach
Wappingers Falls, NY (Friday May 4th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record first quarter growth with new user registrations increasing 107% versus the same period last year and 50% versus the fourth quarter 2017 which was itself a record period. The growth is attributed in part to the addition of new content partners and increased marketing outreach.
The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations with a broad suite of services that improve fan engagement, protect brand and increase revenues.
During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:
Marketing and communication tools
Ecommerce services
The ability to automate content sharing
An extensive event management feature set
Aggregated real-time content from multiple online sources
Discussion groups
Mark Wayman
“Our record number of new users follows seven straight months of growth so, while this isn’t a surprise, it is exciting. April registrations continued the trend so we also expect a positive second quarter,” stated Follr Product Lead Mark Wayman. He added “With the current fragmented approach to content we are now able to see the combined results of aggregation and fresh, on topic content, something that has always been central to our value proposition.”
Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base has a single platform that helps them to:
Protect their brand
Ensure ownership of data
Enable supporters clubs to reach a broader market and fan-base
Increase exposure and reach of marketing content and media
Make administration and communication easier
Collect detailed fan demographics
Access currently latent revenue through paid subscriptions/membership options
Stephen Fells
Stephen Fells, CEO, states “We have added multiple new content partners and have increased outreach, in some instances through joint marketing agreements, collectively resulting in excellent growth. Additional announcements will be made over the next few months which will allow us to continue growing our user base and expanding into new markets and territories.”
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.
