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Nike Remains a Firm Favorite of American Teens

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Source: Statista

Despite the controversy surrounding Nike and its support of controversial NFL quarterback Colin Kaepernick, the U.S. sportswear giant remains a firm favorite of American teens. According to the latest edition of Piper Jaffray’s bi-annual “Taking Stock With Teens” survey, 22 percent of the roughly 8,000 teens surveyed this spring consider Nike their favorite clothing brand, with American Eagle, the Pittsburgh-based clothing retailer, a distant second.

Nike’s popularity is even more pronounced when it comes to footwear, where 41 percent of teenagers call the iconic brand with the swoosh their favorite. According to Piper Jaffray’s findings, Nike’s popularity among the youngest group of consumers isn’t just pointing towards a bright future for the company but helps with current results as well. Piper Jaffray found that teenagers on average spend $2,600 a year on food and clothes, amounting to a whopping $75 billion in collective spending power.

Nike Still on Top of the Sneaker World

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Source: Statista

Contrary to what their name might suggest, basketball, tennis and running shoes are in no way confined to courts and tracks these days. Athletic footwear, less formally known as sneakers, can be found anywhere from boardrooms to fashion runways and companies such as Nike and Adidas are making billions feeding the sneaker frenzy.

With annual footwear sales of $22.3 billion, Nike is still number 1 in the global sneakers market. Having started as an enterprise licensing Japanese running shoes for the American market, Nike quickly developed a name of its own in the 1970s when some of the company’s most iconic silhouettes were introduced.

Interestingly some of the models released in the 1970s are still among Nike’s most popular shoes today. The sneaker market is probably unique in the way it’s constantly moving between innovation and nostalgia, with shoes designed in the 1970s and 1980s still selling equally well or in many cases better than shoes featuring state of the art technology.