This Thursday evening Nike is launching its Dream Crazy campaign featuring Colin Kaepernick, the former 49ers quarterback, for the start of regular season football. Kaepernick has not been picked up by any team since kneeling during the National Anthem last year to protest police shootings of unarmed black men in the United States. He is currently pursing team owners in court, alleging that owners colluded to keep him from getting picked up by any team after he became a free agent. Last week an arbitrator denied the NFL’s request to throw out Kaepernick’s collusion grievance. The incident has become a firebrand issue, stirring debates about free speech and racial inequality.
A poll conducted by YouGov reveals that recent Nike customers view Kaepernick more favorably than the general public does. Recent Nike customers were about three times more likely than the general public to have a positive view of the former quarterback.
Company achieves record new user growth for second straight quarter as content partners continue to join fan platform
Wappingers Falls, NY (Thursday July 12th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record new user growth for the second consecutive quarter. Total new users for the quarter increased by more than 25% versus first quarter registrations. This also represents an increase of over 67% versus the same quarter last year and record new user registrations in nine of the last ten months.
The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.
During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:
Marketing and communication tools
Ecommerce services
The ability to automate content sharing
An extensive event management feature set
Aggregated real-time content from multiple online sources
“Our core objectives include providing a way for every fan to get access to all information about their team through a single point of entry and this years growth affirms fans want this,” stated Follr Product Lead Mark Wayman. He added “Our market space is evolving and as it matures we will continue innovating and adding value to the platform ensuring Follr services both the fan and the business of fan management.”
Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base can use Follr as a single platform to:
Protect their brand
Ensure ownership of fan data
Enable supporters clubs to reach a broader market and fan-base
Increase exposure and reach of marketing content and media
Make administration and communication easier
Collect detailed fan demographics
Access currently latent revenue through paid subscriptions/membership options
Stephen Fells
Stephen Fells, CEO, states “We have had an amazing twelve months and expect growth to continue based on recent news coupled with new services we will announce later this year,” He added “Onboarding brands to Follr Global, our white label fan management and marketing SaaS platform, is central to our current efforts coupled with expansion into new market opportunities.”
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.
