Follr Launches New National Ad Campaign, “So You Call Yourself a Fan?”

Campaign includes sponsorship of sporting podcasters and YouTubers

Wappingers Falls, NY (July 16th, 2018) Follr, Inc., a SaaS (Software as a Service) company specializing in fan marketing and brand management, today unveiled a new national advertising campaign, “So you call yourself a fan?” which is part of an investment to broaden awareness about the platform.

Follr Logo

The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.

The company recently announced a white label version of the plaform, “Follr Global”, and record second quarter growth driven in part by the expansion of content partners. “So You Call Yourself a Fan?” leverages some of those content partners coupled with investments in multiple online marketing channels.

Stephen Fells

Stephen Fells

Stephen Fells, CEO, states “We are excited to expose our suite of products to a broader audience, something we expect will build upon recent record growth,” adding “The campaign will direct fans to register and use our marketing platform which was built specifically to be the single richest source of real time information about their team while simplifying ecommerce and fan growth.”

The following is an example ad being played on blogs and video broadcasts during the course of the campaign:

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.

Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.

Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com

Follr Achieves Record Second Quarter New User Growth

Company achieves record new user growth for second straight quarter as content partners continue to join fan platform

Wappingers Falls, NY (Thursday July 12th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record new user growth for the second consecutive quarter. Total new users for the quarter increased by more than 25% versus first quarter registrations. This also represents an increase of over 67% versus the same quarter last year and record new user registrations in nine of the last ten months.

Follr Logo

The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.

During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:

  • Marketing and communication tools
  • Ecommerce services
  • The ability to automate content sharing
  • An extensive event management feature set
  • Aggregated real-time content from multiple online sources
  • Discussion groups

The company recently announced the release of Follr Global, a white label version of their platform, a move they expect with accelerate growth.

Mark Wayman

Mark Wayman

“Our core objectives include providing a way for every fan to get access to all information about their team through a single point of entry and this years growth affirms fans want this,” stated Follr Product Lead Mark Wayman. He added “Our market space is evolving and as it matures we will continue innovating and adding value to the platform ensuring Follr services both the fan and the business of fan management.”

Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base can use Follr as a single platform to:

  • Protect their brand
  • Ensure ownership of fan data
  • Enable supporters clubs to reach a broader market and fan-base
  • Increase exposure and reach of marketing content and media
  • Make administration and communication easier
  • Collect detailed fan demographics
  • Access currently latent revenue through paid subscriptions/membership options

Stephen Fells

Stephen Fells

Stephen Fells, CEO, states “We have had an amazing twelve months and expect growth to continue based on recent news coupled with new services we will announce later this year,” He added “Onboarding brands to Follr Global, our white label fan management and marketing SaaS platform, is central to our current efforts coupled with expansion into new market opportunities.”

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.

Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.

Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com