Tag Archives: fanf

HERO Sports, Epic Seats, and IdealSeat Partner to Innovate How Fans Buy Tickets

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HERO Sports’ content automation platform, with data from IdealSeat, helps Epic Seats customers find the best seat in the house.

Seattle, WA – Feb. 1, 2019 (PRNewswire) HERO Sports is partnering with Epic Seats and IdealSeat to help sports fans pick the best seat in the house based on their preferences. Whether it is price, matchup, or best place to sit for catching a foul ball, this partnership will help every fan choose the best seat in the house. By leveraging data from IdealSeat, the HERO Sports content automation platform will produce insights and seating recommendations for venues across the country for Epic Seats.

Epic Seats, known for its customer-focused approach and technical innovation, hopes to improve the in-game fan experience by offering more robust data about venues. The data, provided by IdealSeat, includes thousands of attributes unique to every stadium or arena.

James Kimmel, CEO of Epic Seats, said, “We are very excited to launch this marketing initiative with two fantastic, Seattle-based companies: HERO Sports and IdealSeat. Epic Seats currently fulfills thousands of ticketing transactions for all the name brand secondary websites unbeknownst to the customer. Our gratifying mission is helping consumers discover that buying directly from www.epicseats.com removes a layer of markup.”

HERO Sports’ experience leveraging data to create content for clients like the Associated Press, Minor League Baseball, and college athletic departments provides valuable insights for how best to serve sports fans.

“We’re using data to innovate the way fans buy tickets,” said Brad Weitz, CEO at HERO Sports. “Whether you have kids, are allergic to the sun, or addicted to cotton candy, the perfect seat exists and we’ll help you find it.”

The content HERO Sports will produce is made possible with data from IdealSeat. IdealSeat is the leading experience recommendation engine for teams, leagues, and advanced ticketing platforms. They provide MLB, NFL, NBA, NHL, MLS, WNBA and NCAA fan experience data to teams, leagues, and leading ticketing companies to increase sales and engagement.

“IdealSeat’s Fan Intelligence™ platform improves the game-day experience for fans, while helping teams and ticketing companies increase conversion and revenue through our data-driven recommendations,” said Joel Carben, CEO at IdealSeat. “To be able to partner with Epic Seats and HERO Sports is very exciting because together we all share a mission to create the most innovative and user-friendly ticketing process. Our goal is to help fans make memories that will last a lifetime.”

About HERO Sports
HERO Sports is a SaaS technology platform that produces contextually relevant, insightful, ready-to-publish content based on an understanding of the target audience’s intent. Whether audiences wants text, infographics, slide shows, interactive content, predictions, or fantasy advice, the HERO platform can drive engagement. For more, visit herosports.com and follow HERO Sports on Twitter: @herosportsnews.

About Epic Seats
Founded by two die-hard Seattle sports fans in 2003, Epic Seats enjoys helping clients experience the thrill of live events by providing the tickets fans want without hidden fees, extra shipping charges or bait-and-switch shenanigans. All the while delivering the industry’s lowest fees and backing every purchase up with its 200 percent “Epic Guarantee”.

About IdealSeat
IdealSeat is an experience recommendation engine that recommends highly targeted fan experiences at over 130 sports and entertainment venues. Powered by IdealSeat’s Fan Intelligence™, teams and ticketing companies are identifying better leads and converting them at significantly higher rates. Working with the Jacksonville Jaguars, Seattle Storm, Arizona State University, StubHub, and industry leaders, our AI and Machine Learning platform tracks over 500 million data points to increase conversion rates and ticket sales. To request a product demo, visit www.idealseat.com.

Media Contact:

Jordan Nilsen
208719@email4pr.com
(425) 444-6336

Synchrony And Fanatics Team Up For The Ultimate Fan Card

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– New long-term agreement to offer Fanatics’ first-ever credit card program

– Companies to create personalized shopping and payment experiences

– Cardholders will have access to events and experiences with their favorite teams and players

Stamford, CT and Silicon Valley, CA – Jan. 16, 2019 (PRNewswire) Synchrony (NYSE: SYF), a premier consumer financial services company, and Fanatics, the global leader in licensed sports merchandise, today announced a new strategic credit card partnership to provide fans with a new customized payment method for licensed sports merchandise and sports experiences.

The long-term partnership will offer fans a new way to pay for merchandise and apparel for their favorite teams and players with a branded Fanatics credit card, which is expected to be available in the summer of 2019. In addition, cardholders will receive special offers to unique sports experiences and will be part of the Fanatics FanCash loyalty program. Through FanCash, fans are rewarded with real currency and additional benefits on their merchandise purchases.

The two companies will leverage their deep technology and analytics platforms to deliver hyper-personalized shopping experiences and enhanced loyalty for fans.

“We are always looking for new ways to bring fans unique offers, rewards and experiences to elevate their shopping experience, and we are excited to leverage Synchrony’s industry-leading credit and marketing platform to launch our first Fanatics credit card,” said Chris Orton, Fanatics co-president of direct-to-consumer retail.

“Activating real-time data in today’s digital economy is a competitive advantage for companies like Fanatics and Synchrony,” said Neeraj Mehta, chief commercial officer, Payment Solutions, Synchrony. “Synchrony’s eTail solutions team brings deep data, credit and marketing expertise to help tech-forward partners like Fanatics to accelerate growth.”

Synchrony continues to diversify into new markets and provide consumers unique e-commerce experiences. This partnership builds on Synchrony’s digital strategy and key relationships with some of the biggest e-commerce clients.

About Fanatics
As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Operating multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $140 billion in sales financed and 80.3 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch. More information can be found at www.synchrony.com and through Twitter: @Synchrony.

Media Contact for Synchrony
India Kessler
Synchrony
203-585-2136
india.kessler@syf.com

Media Contact for Fanatics
Brandon Williams
Fanatics
646-787-2813
brawilliams@fanatics.com