90min’s Ben Haines sits down with top football commentator Barry Davies to discuss his career in sport and his best commentary lines in football. Maradona’s famous goal vs England in 1986 was one of Barry Davies best, but he also talks through the Derby County v Man City in the 74-75 season. Francis Lee scored vs Man City for Derby County and Barry’s famous line was “Interesting, very interesting” and “Just look at his face”. Barry Davies shares his best tips and talks about whether the commentator should stay impartial or not.
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The Female Passion Report: A Deep Dive Into Female Interest and Engagement in Soccer in the U.S. shows that female soccer fans have an almost equal interest in the men’s and women’s game
Chicago, IL – Nov. 18, 2019 (PRNewswire) Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer.
Among its many findings, the Female Passion Report revealed that:
28 percent of female soccer fans prefer the women’s game over the men’s game, while 26 percent prefer the men’s game
Female soccer fans watch 4.1 games on average a week
40 percent of female soccer fans have become interested in the game in the last five years. The equivalent statistic for male interest is 24 percent
Women tend to find their soccer passion later in life with 38 percent indicating they became a fan after the age of 18
Females fans regularly follow or have interest in more than four clubs
61 percent are more interested in women’s soccer as a result of 2019 FIFA Women’s World Cup
75 percent believe female soccer players should be paid the same as male players
The report is based on findings from the seventh annual study conducted by the agency in an annual exploration of soccer fandom in United States. The online survey hosted by Qualtrics included general market and Hispanic consumers aged 13 and older who indicate at least a casual interest in soccer. The study took place during a one-week window in August 2019 with a nationwide sample size of 1,650 respondents.
Gilt Edge Soccer Marketing President John Guppy believes the attention garnered this summer by the U.S. Women’s National Team has helped put the female sports fan firmly in the spotlight.
“Female interest in soccer has historically indexed higher than most of the other major sports. Our hope is the findings of this study further help brands develop a deeper comprehension for the special connection soccer has with the female consumer,” said Guppy.
What women think about men’s soccer compared to women’s game
Factors that influence female interest in soccer
Interest in major professional men’s leagues
How women self-categorize their interest in soccer
Perspectives on the U.S. Women’s & Men’s National Teams
The legacy impact of the FIFA Women’s World Cup
About Gilt Edge Soccer Marketing
Gilt Edge Soccer Marketing is the leading soccer-specific marketing agency purposefully built to help brands understand and connect with American soccer consumers. For more than 10 years, GESM has provided over 50 clients with consumer insights, strategic guidance, experiential and promotional resource and digital marketing expertise. For more information please visit www.giltedgesoccer.com and follow @SoccerMarketing on Twitter.
