Tag Archives: discussion

Follr Releases Follr Global, A Sports SaaS Platform For Fan Management, Engagement and Monetization

Posted on by
Reply

New white label offering provides a single platform to manage fan communication, brand protection and marketing while increasing content reach and opening new revenue channels and markets

Wappingers Falls, NY (June 26th, 2018) Follr, Inc., a SaaS (Service as a software) company today announced the release of “Follr Global”, a white label software platform that provides sports franchises, media companies and organizations in the entertainment industry with a broad suite of services to help fan management, engagement and monetization. The news follows the companies recent announcement about record growth.

The Follr platform is centered on Follr Communities, highly customizable Websites that enable fans and supporters clubs to create an online community around a common team, person or shared interest and passion. Each Follr Community provides a single point of entry that provides fans with a broad suite of features that include:

  • An ecommerce platform
  • Marketing tools
  • Communication channels
  • Content and social media aggregation
  • Event management
  • Free and paid memberships
  • Automated social media distribution

Mark Wayman

“We are very excited to release Follr Global primarily because it enables large organizations to control every aspect of fan management while concurrently opening up new revenue from latent sources,” stated Follr Product Lead Mark Wayman adding “The fact that we can also integrate Follr Global into existing technologies and provide a complex suite of management tools through one interface is something we expect will save our clients enormous amounts of time and money.”

Follr Global opens up the Follr software to sports franchises and teams looking to manage a distributed fan base while protecting their brand, controlling and owning fan data and leveraging official supporters clubs to increase market share. This is achieved in part by a security hierarchy that enables global design changes, content updates and sharing. Simplification of supporters club administration, coupled with the ability to work with existing sales and marketing software, allows the platform to seamlessly integrate into an organization’s operations. Available as a white label product, it can additionally be customized to match the existing brand of any organization using it.

The Follr platform also provides rich fan demographics through member profiles which detail personal and professional interests and experience.

Stephen Fells

“The growth of online sports marketing, especially fan driven conversation and content creation, has created new problems for brands and is compounded by the efforts of many, especially in sports, to reach a global audience,” stated Follr CEO Stephen Fells adding “We have seen this manifest in our own record growth making the timing of the release of Follr Global ideal; this is the perfect time for a centralised solution that solves busines problems for fan based organizations while additionally helping fans to connect with the teams, players and artists they love.”

Follr Global can be licensed. Its release is one of several announcements the company expect to make during 2018.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. Located in California and New York, Follr provides Web-based business and personal marketing products.

Follr Communities provide vibrant, social communities and groups to engage individuals around a membership, club, group, shared passion or interest.

Follr Profile Websites enable individuals, companies and brands to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create and edit their Follr Profile Website and Follr Community. It additionally facilitates improved networking while providing access to millions of jobs.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

“Follr – Reinventing The Fan Experience”

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com

Follr Achieves Record First Quarter User Growth, More than Doubling Number of New Sports Fans Joining Platform

Posted on by
Reply

Record growth follows addition of content partners and increased marketing outreach

Wappingers Falls, NY (Friday May 4th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record first quarter growth with new user registrations increasing 107% versus the same period last year and 50% versus the fourth quarter 2017 which was itself a record period. The growth is attributed in part to the addition of new content partners and increased marketing outreach.

The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations with a broad suite of services that improve fan engagement, protect brand and increase revenues.

During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:

  • Marketing and communication tools
  • Ecommerce services
  • The ability to automate content sharing
  • An extensive event management feature set
  • Aggregated real-time content from multiple online sources
  • Discussion groups

Mark Wayman

“Our record number of new users follows seven straight months of growth so, while this isn’t a surprise, it is exciting. April registrations continued the trend so we also expect a positive second quarter,” stated Follr Product Lead Mark Wayman. He added “With the current fragmented approach to content we are now able to see the combined results of aggregation and fresh, on topic content, something that has always been central to our value proposition.”

Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base has a single platform that helps them to:

  • Protect their brand
  • Ensure ownership of data
  • Enable supporters clubs to reach a broader market and fan-base
  • Increase exposure and reach of marketing content and media
  • Make administration and communication easier
  • Collect detailed fan demographics
  • Access currently latent revenue through paid subscriptions/membership options

Stephen Fells

Stephen Fells, CEO, states “We have added multiple new content partners and have increased outreach, in some instances through joint marketing agreements, collectively resulting in excellent growth. Additional announcements will be made over the next few months which will allow us to continue growing our user base and expanding into new markets and territories.”

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.

Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.

Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com