According to preliminary figures from Nielsen, Super Bowl viewership edged up slightly in 2020 as Fox’s telecast of the Kansas City Chief’s historical win over the Francisco 49ers averaged 99.9 million viewers on Sunday. Last year’s game, which saw the New England Patriots beat the Los Angeles Rams 13-3 in the lowest scoring Super Bowl ever, had attracted an average of 98.2 million viewers, an 11-year low for the biggest game the American sporting landscape has to offer.
While the slight improvement over last year’s result marks the end of a four-year decline in viewership, the Super Bowl seems to have lost some of its appeal as must-see TV. While still the most watched TV event of the year, this year’s viewership fell 14.5 million short of the 2015 peak. Across all platforms (incl. Fox, Fox Deportes and several digital platforms) Super Bowl LIV drew 102 million viewers, up from the comparable total of 100.7 million last year.
Rise in demand for real-time data access, increase in amount of on-field data, and surge in demand for predictive insights into fan preferences boost the growth of the global sports analytics market
Portland, OR – Dec. 12, 2019 (PRNewswire) Allied Market Research published a report, titled, “Sports Analytics Market by Component (Solution and Services), Deployment Mode (On-Premise and Cloud), Application (Marketing/Sales, Video Analysis, Fan Engagement, Team Performance & Training Sports, Player Analysis & Health Assessment, and Other): Global Opportunity Analysis and Industry Forecast, 2019–2026.” According to the report, the global sports analytics market generated $425.76 million in 2018, and is estimated to reach $6.37 billion by 2026, registering a CAGR of 40.40% from 2019 to 2026.
Prime determinants of growth
Growing demand for real-time data access, rise in amount of on-field data, and surge in demand for predictive insights into fan preferences drive the growth of the global sports analytics market. However, high maintenance and investment costs and lack of awareness about technology in sports hinder the market growth. On the other hand, availability of cost-effective and high-end computing solutions and rise in demands of analytics for complex data streaming create new opportunities in the market.
The solution segment to maintain its leadership position throughout the forecast period
Based on component, the solution segment held the largest market share in 2018, accounting for nearly three-fourths of the global sports analytics market, and is estimated to maintain its leadership position throughout the forecast period. This is due to automation solutions are cheaper than solutions and are faster to deploy. However, the service segment is expected to register the fastest CAGR of 42.7% from 2019 to 2026. This is attributed to rise in need of various different services such as managed service and professional services.
The on-premise segment to maintain its highest share by 2026
Based on deployment, the on-premise segment contributed to the highest market share in 2018, contributing more than half of the global sports analytics market, and is estimated to maintain its highest share in terms of revenue by 2026. This is attributed to the increase in the adoption of these systems due to enhanced security features provided by the on-premise model. However, the cloud segment is expected to grow at the fastest CAGR of 42.6% during the forecast period. This is due to the different services provided by the cloud.
Europe to maintain its dominant position during the forecast period, North America to follow
Based on region, Europe held the major market share, contributing to nearly one-third of the total share of the global sports analytics market in 2018, and is estimated to maintain its dominant position during the forecast period. The region is expected to adopt sports analytics at a high rate to bring great improvements in players performance and the team performance. However, the Asia-Pacific region is estimated to grow at a CAGR of 42.7% from 2019 to 2026. This is due to the increase in sports organizations and emerging new clubs in the region. Moreover, North America contributed to the second-largest share in terms of revenue.
Market players grabbing the highest share
Opta Sports
Trumedia Networks
Sportradar AG
IBM Corporation
Oracle Corporation
SAP SE
Stats Perform
Nielson Sports
Tableau Software
SAS Institute
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