How Has COVID Impacted Revenue For Europe’s Top Football Teams?

As reported in the 24th edition of the Deloitte Football Money League (‘DFML’):

“The COVID-19 pandemic has provided an impetus for clubs to rethink and recalibrate their wider strategic objectives and business models to ensure a strong recovery from the current situation. In particular, the focus on both internal and external digital capabilities has necessarily accelerated as digital interaction quickly became the dominant way in which clubs could engage with their staff and fans.”

Just how much has the pandemic impacted teams revenue? The following chart provides more detail.

For the full report click here.

Football Teams Change In Revenue Infographic

The Deloitte Football Money League 2021

Earlier this year, Deloitte released the 24th edition of the Deloitte Football Money League (‘DFML’), which “profiles the financial performance of the highest revenue generating clubs in world football during the disrupted 2019/20 season.”

They add: “Published just six months after the end of the disrupted 2019/20 season, the Money League is the most contemporary and reliable independent analysis of the clubs’ relative financial performance. Key findings included:

The top 20 clubs generated a combined €8.2 billion in 2019/20, down 12% on the prior season (€9.3 billion). This €1.1 billion decrease is explained by:

  • a €937m (23%) drop in broadcast revenue, primarily due to the deferral of broadcast revenues to the financial year ending in 2020 and broadcaster rebates related to the disrupted 2019/20 season;
  • a €257m (17%) fall in matchday revenue as matches were first postponed and then either cancelled or resumed behind closed doors; and
  • offset by a by an €82m (2%) increase in commercial revenue, reflecting the commencement of several major commercial arrangements across Money League clubs in 2019/20.”

To see the full report, click here.

Deloitte Football Money League 2021