Tag Archives: covid 19

Covid-19 Has Cost Europe’s Top Soccer Clubs Billions

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Source: Statista

UEFA has released the twelfth edition of The European Club Footballing Landscape report which has provided an in-depth insight into how the pandemic has impacted all tiers of European soccer. The research projects that top clubs are set to lose some €7.2 billion in revenue. Of that figure, €3.6 billion is expected to be lost from gate receipts, €2.4 billion will be lost from sponsorship and commercial deals, while €1.2 billion worth of broadcasting revenue will also be lost.

This actually represents the lowest range estimate and losses could end up being as high as €8.2 billion. Despite the devastating impact of the pandemic which also led to 210 million fewer matchday supporters, UEFA states that overall interest in European club soccer remains higher than ever. As well as that, record television viewing figures, record numbers of new club investors and a rebound in club web traffic all point to a bright future when stadiums open their doors again.

Covid-19 Has Cost Europe's Top Soccer Clubs Billions

Understanding the Impact of COVID-19 on the Sports Industry

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Earlier this year, Deloitte published a white paper focused on “Understanding the Impact of COVID-19 on the Sports Industry”

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They state:

“The effects of COVID-19 continue to flow through the world’s health, educational, financial, and commercial institutions, and the sports ecosystem is no different. Matches and competitions are being cancelled or postponed, disrupting governing bodies, organisers, teams and athletes — as well as the non-stop live sports content we have come to expect. Owners, broadcasters, and sponsors are trying to navigate the impacts and implications of event cancellations and modifications.”

This, of course, leads to lots of questions:

“How do you simultaneously manage fan expectations, minimise operational disruption, and plan for a future that, in both the short and long term, may not look anything like the past? Can new technologies and channels help engage fans during suspended or modified league operations? With the pandemic looking likely to be with us for some time, the entire sports ecosystem will need new ways to deal with threats to financial and business continuity arising from disrupted cash flows, legal and insurance challenges, and possible impacts on longer-term attendances and engagement.”

Follr answers many of these questions. For the full report, click here.