– This is the tenth consecutive quarter of record growth for the company
– The growth is attributed, in part, to COVID-19 and sports fans continued migration online to consume and create sports content.
Wappingers Falls, NY (Thursday, July 9th, 2020) Follr, Inc., a sports and fan-based SaaS (Software as a Service) company, today announced record new user growth for the tenth consecutive quarter.
Growth highlights included:
- The average number of new user registrations for the quarter increased by more than 15% versus the second quarter 2019
- June saw the highest single month number of new user registrations in the companies history which included:
- an increase of more than 26% versus June 2019
- an increase of 13% over May 2020.
Part of the growth is attributed to the Coronavirus pandemic. With sports events canceled globally, fans are increasingly going online to watch and read sports content which has driven increased usage of the Follr platform.
Follr founder, Mark Wayman states: “In providing a single solution that connects fans and sports properties by aggregating an enormous amount of content, we open up new revenue opportunities for the industry,” adding “This is clearly needed, evidenced by leading clubs like Barcelona, Juventus and Liverpool cutting player and staff wages to bridge this unexpected financial gap.”
The Follr platform provides highly customizable Websites enabling sports fans and official supporters clubs to create a community-centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand, and increase revenues.
As identified by Deloitte in their white paper, ‘A Whole New Ball Game. Navigating Digital Change in the Sports Industry‘;
“Technology is playing a larger role than ever in the lives of fans, opening the way for sports organizations to create new, innovative customer experiences.”
They add:
“Doing digital” is not enough: [sports organizations] will have to embed digital in every aspect of the business, transforming people, processes, and technology. Sports organizations need to strategically leverage digital media to build direct connections with fans”
New Sports Content
Follr community Websites now have access to over 130,000 sport-related videos with content from the most heavily trafficked channels on YouTube and fan Podcasts. To see a list of all content partners click here.
In the second quarter, Follr continued to add new content sources. The company will add teams, leagues and sport-specific content during the remainder of 2020.
Focusing on sports, primarily soccer, and providing highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online, each community Website aggregates real-time social media content and includes:
- Marketing and communication tools
- Ecommerce services
- The ability to automate content sharing
- An extensive event management feature set
- Aggregated real-time content from multiple online sources
- Discussion groups
Follr Global, a white label version of the platform, is also available to brands and sports franchises providing a multi-layered account management tool that:
- Protects their brand
- Ensures ownership of fan data
- Enables supporters clubs to reach a broader market and fan-base
- Increases exposure and reach of marketing content and media
- Makes administration and communication easier
- Collects detailed fan demographics
- Accesses currently latent revenue through paid subscriptions/membership options
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real-time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like-minded fans and see content from other members.
Follr is funded through Blossom Ventures. For more information see the company Website, Facebook, LinkedIn or Twitter.
Contact:
Follr, Inc.
(888) 201-5160
info@follr.com
