Follr Achieves Record Third Quarter New User Growth

Company achieves record new user growth for third straight quarter as content partners continue to be added to sports fan platform

Wappingers Falls, NY (Monday October 9th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record new user growth for the third consecutive quarter. Total new users for the quarter increased by more than 15% versus second quarter registrations. This also represents an increase of over 189% versus the same period last year.

The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.

During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:

  • Marketing and communication tools
  • Ecommerce services
  • The ability to automate content sharing
  • An extensive event management feature set
  • Aggregated real-time content from multiple online sources
  • Discussion groups

The company recently announced the release of Follr Global, a white label version of their platform, a move they expect with accelerate growth.

Mark Wayman

“We are obviously very happy to continue to see amazing growth for the third straight quarter,” stated Follr Product Lead Mark Wayman. He added “As we continue to innovate and bring on more content providers, white label partners and expand into more sports we look forward to even better growth.”

Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base can use Follr as a single platform to:

  • Protect their brand
  • Ensure ownership of fan data
  • Enable supporters clubs to reach a broader market and fan-base
  • Increase exposure and reach of marketing content and media
  • Make administration and communication easier
  • Collect detailed fan demographics
  • Access currently latent revenue through paid subscriptions/membership options

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.

Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.

Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com

Nike Customers View Kaepernick Favorably

This Thursday evening Nike is launching its Dream Crazy campaign featuring Colin Kaepernick, the former 49ers quarterback, for the start of regular season football. Kaepernick has not been picked up by any team since kneeling during the National Anthem last year to protest police shootings of unarmed black men in the United States. He is currently pursing team owners in court, alleging that owners colluded to keep him from getting picked up by any team after he became a free agent. Last week an arbitrator denied the NFL’s request to throw out Kaepernick’s collusion grievance. The incident has become a firebrand issue, stirring debates about free speech and racial inequality.

A poll conducted by YouGov reveals that recent Nike customers view Kaepernick more favorably than the general public does. Recent Nike customers were about three times more likely than the general public to have a positive view of the former quarterback.