The Fight To Tame The Olympic Budget Beast

Source: Statista

The honour of hosting the most illustrious of sporting events – the Olympic Games – in your country not only requires an incredible amount of time and effort during the application process but also a huge sum of money once you’ve been given the go-ahead by the IOC.

Japan is the latest in line to encounter this phenomenon and is also running into the problem of a year-long postponement of the games due to the COVID-19 pandemic, which is costing the country even more. The AP reported on Sunday that the postponement would cost close to $2 billion, after initial speculation that the cost could be as high as $6 billion. In August, the International Olympic Committee and the Japanese government already picked a fight about who would foot the additional bill. The IOC removed a comment from its website at the time, stating it was Japan’s turn to pay, according to AP.

Without postponement costs, the overspend for the Toyko Games is currently at more than $5 billion. The current estimates would make the 2021 Games the second most expensive in recent history behind the 2012 London Games, but with final price tags almost always more pricey than estimates, the Games would still end up being the most expensive. They are already the most over budget for for absolute dollar values at around $7.2 billion.

This soaring price tag of the prestige event has made the games increasingly unpopular in Japan, with a third of Japanese saying they should be canceled altogether.

Up until now, the dubious honor of being the most over budget goes to the 1992 Barcelona Games. After an initial estimate of $2.6 billion, the final bill came to $9.69 billion – 266 percent or more than $7 billion over budget. The Rio 2016 Olympics also made headlines for being much more expensive than expected, but the budget problems that transpired in Brazil were mostly tied to sports-unrelated infrastructure projects not included in this calculation.

The End of the TV Era?

Source: Statista

Averaging almost 8 hours a day, people around the world spend more time consuming media than ever before. That’s according to Zenith’s latest Media Consumption Forecast, published last year, which shows an interesting trend in media consumption.

For decades, TV was the undisputed number 1 in terms of daily media usage, and it still is if desktop and mobile internet usage are counted separately. If you combine the two, however, total internet consumption exceeded TV consumption for the first time last year.

According to Zenith, daily mobile internet consumption amounted to 130 minutes per day in 2019, up from just 80 minutes in 2015. Adding 40 minutes of desktop internet use, total internet use amounted to 170 minutes per day last year, compared to 167 minutes of daily TV viewing. In line with the old advertising adage “money follows eyeballs”, online advertising expenditure is also on the rise and, according to Zenith, surpassed TV ad spending for the first time in 2017.

Please note that time spent with television only includes time with traditionally broadcast channels and stations in this case. According to Zenith time spent with online platforms owned by broadcasters is counted as internet consumption.