E-sports competitions are becoming more and more popular: millions of prizes, hundreds of thousands of online spectators, the purchase of teams by successful businesspersons for large sums of money. The next step is the inclusion of e-sports in the Olympic program and the release of broadcasts from the Internet to television screens with huge contracts for the rights to display the competitions.
Why is this happening? In addition to the obvious reasons that a computer is becoming an integral part of our life, there is a number of practical aspects that explain why e-sports is developing so quickly. The most important of them is the mass nature of eSports. Almost any person from the most remote corners of the world, where they have a computer and access to the Internet, will be able to try themselves as an eSportsman without waiting for the opening of a sports section or without spending several hours on the road to get to this section. While sports is contraindicated in children with health restrictions, they can easily realize themselves in e-sports. Besides, objectively far from being overcrowded now, sports sections will not physically be able to accommodate everyone if a lot of people suddenly head there. In such cases, e-sports become an excellent alternative. This infographic from LoginCasino takes a look at the history of eSports:
This is the eleventh consecutive quarter of record growth for the company
Wappingers Falls, NY (Friday, October 23rd, 2020) Follr, Inc., a sports and fan-based SaaS (Software as a Service) company, today announced record new user growth for the eleventh consecutive quarter.
Growth highlights included:
The number of new user registrations for the quarter increased by more than 47% versus the third quarter 2019
The number of new user registrations for the quarter increased by more than 28% versus the second quarter 2020
Each month in the quarter broke the previous highest single month record for new user registrations
September new user registrations saw the highest increase; more than 70% versus September 2019 and 16% over August 2020
Part of the growth is attributed to the Coronavirus pandemic. With sports events canceled globally, fans are increasingly going online to watch and read sports content which has driven increased usage of the Follr platform. In addition, the company has added several new podcasts and video channels to existing sports communities continuing the goal of being a single source for the best online sports content.
Follr Co-Founder, Stephen Fells states: “This has been the best quarter of growth in our history which is very exciting. It means we are on track for three straight years of growth, quarter over quarter, and the fourth quarter is already looking to continue that trend.” He added “We have been able to leverage a significant change in fan consumption of sports media and all signs suggest this trend will continue.”
The Follr platform provides highly customizable Websites enabling sports fans and official supporters clubs to create a community-centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand, and increase revenues.
“Technology is playing a larger role than ever in the lives of fans, opening the way for sports organizations to create new, innovative customer experiences.”
They add:
“Doing digital” is not enough: [sports organizations] will have to embed digital in every aspect of the business, transforming people, processes, and technology. Sports organizations need to strategically leverage digital media to build direct connections with fans”
New Sports Content
Follr community Websites now have access to over 130,000 sport-related videos with content from the most heavily trafficked channels on YouTube and fan Podcasts. To see a list of all content partners click here.
Focusing on sports, primarily soccer, and providing highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online, each community Website aggregates real-time social media content and includes:
Marketing and communication tools
Ecommerce services
The ability to automate content sharing
An extensive event management feature set
Aggregated real-time content from multiple online sources
Discussion groups
Follr Global, a white label version of the platform, is also available to brands and sports franchises providing a multi-layered account management tool that:
Protects their brand
Ensures ownership of fan data
Enables supporters clubs to reach a broader market and fan-base
Increases exposure and reach of marketing content and media
Makes administration and communication easier
Collects detailed fan demographics
Accesses currently latent revenue through paid subscriptions/membership options
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real-time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like-minded fans and see content from other members.
