Things have moved fast in North London over the last 12 hours. After announcing the parting of ways with manager Mauricio Pochettino, Tottenham Hotspur unveiled their new head coach this morning – José Mourinho. The now departed Argentine enjoyed a very positive spell at the club over the last four years, but was unable to convert this positivity and progress into silverware. In fact, as this infographic shows, there have been no major new additions to the Spurs trophy cabinet since the 2007/08 season when they triumphed in the League Cup – this in itself was the first major honour for the club since they won the same competition in 1998/99.
Their new manager however, has a CV which speaks for itself. Since Tottenham’s last honour, the Portuguese has brought home 13 trophies to his respective clubs – Inter Milan, Real Madrid, Chelsea and Manchester United. There will be optimism that José can inject some of this much-needed winning DNA into the club but, in perhaps equal measure, there will be concerns among Spurs’ fans – alarmed by the trend of Mourinho-led clubs achieving rapid short-term success followed by an equally fast descent into negativity and toxicity and an early managerial exit.
The Female Passion Report: A Deep Dive Into Female Interest and Engagement in Soccer in the U.S. shows that female soccer fans have an almost equal interest in the men’s and women’s game
Chicago, IL – Nov. 18, 2019 (PRNewswire) Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer.
Among its many findings, the Female Passion Report revealed that:
28 percent of female soccer fans prefer the women’s game over the men’s game, while 26 percent prefer the men’s game
Female soccer fans watch 4.1 games on average a week
40 percent of female soccer fans have become interested in the game in the last five years. The equivalent statistic for male interest is 24 percent
Women tend to find their soccer passion later in life with 38 percent indicating they became a fan after the age of 18
Females fans regularly follow or have interest in more than four clubs
61 percent are more interested in women’s soccer as a result of 2019 FIFA Women’s World Cup
75 percent believe female soccer players should be paid the same as male players
The report is based on findings from the seventh annual study conducted by the agency in an annual exploration of soccer fandom in United States. The online survey hosted by Qualtrics included general market and Hispanic consumers aged 13 and older who indicate at least a casual interest in soccer. The study took place during a one-week window in August 2019 with a nationwide sample size of 1,650 respondents.
Gilt Edge Soccer Marketing President John Guppy believes the attention garnered this summer by the U.S. Women’s National Team has helped put the female sports fan firmly in the spotlight.
“Female interest in soccer has historically indexed higher than most of the other major sports. Our hope is the findings of this study further help brands develop a deeper comprehension for the special connection soccer has with the female consumer,” said Guppy.
What women think about men’s soccer compared to women’s game
Factors that influence female interest in soccer
Interest in major professional men’s leagues
How women self-categorize their interest in soccer
Perspectives on the U.S. Women’s & Men’s National Teams
The legacy impact of the FIFA Women’s World Cup
About Gilt Edge Soccer Marketing
Gilt Edge Soccer Marketing is the leading soccer-specific marketing agency purposefully built to help brands understand and connect with American soccer consumers. For more than 10 years, GESM has provided over 50 clients with consumer insights, strategic guidance, experiential and promotional resource and digital marketing expertise. For more information please visit www.giltedgesoccer.com and follow @SoccerMarketing on Twitter.
