The National Basketball Association (NBA) is the major sports league with most action on Instagram. According to data provided by InfluencerDB, the number of hashtags #NBA peaked at around 27.9k in June when the Golden State Warriors won the 2017 NBA Championship, defeating the Cleveland Cavaliers in the finals.
Even the National Football League (NFL) couldn’t beat this, accumulating 16.7k #NFL hashtags with the final games having been played in January 2017. The monthly count for September is slightly higher, standing at 17.5k. Maybe #NBA beats #NFL because the audience is sitting closer to the action during the games and smartphone photos yield better results that way.