We are excited to announce the addition of video content from The Guardian Football.

The Guardian is a British daily newspaper owned by the Scott Trust. Their Website won the Best Newspaper category three years running in 2005, 2006 and 2007 Webby Awards, beating (in 2005) The New York Times, The Washington Post, The Wall Street Journal and Variety. For six years in a row it has been the winner of the British Press Awards for Best Electronic Daily Newspaper. The site won an Eppy award from the US-based magazine Editor & Publisher in 2000 for the best-designed newspaper online service. The website is known for its commentary on sporting events, particularly its over-by-over cricket commentary. Their Football YouTube channel has generated almost thirty million views.

Follr is constantly looking to add top quality sports content from fans, teams and commentators. Fan (user) generated content is particularly popular – we will be making many more announcements over the next few weeks about new content we will be adding. All of the Guardian Football video content is now automatically added to supporters club Websites on the Follr platform.

Here is an example, a behind the scenes video of a Birmingham City Football Club derby. Note, the video contains strong language.