Source: Statista

A new survey by Statista has revealed what separates the average football fans and ‘elite’ fans when it comes to the kind of club merchandise they own. As part of the European Football Benchmark 2021, 2,836 UK football fans aged 16 and over were asked which items of merchandise they own. T-shirts was the most common response (35 percent), followed by an item of the playing kit such as a shirt (29 percent). The classic scarf still remains popular, with 28 percent claiming ownership.

Things get significantly more niche at the other end of the results however, with die-hard fans going so far as getting their hands on club-branded bedding and even underpants to connect them to their team in the most intimate way money can buy at the club shop.