Tag Archives: statista

Kings XI Punjab are Biggest IPL Spender

Posted on by
Reply

Source: Statista

The Indian Premier League just kicked off this weekend and cricket fans all over the country are excited for their favorite team’s big matches. There are many aspects that can influence a team’s performance throughout a season. Luck is certainly one of them, but money is the next obvious consideration.

As far as spending on new players goes, Kings XI Punjab were on top of the league last season with 674.0 million rupees (US$9.8 million) in 2018 auction spending, according to consultancy firm Duff and Phelps. The Rajasthan Royals spent 658.5 million rupees (US$9.5 million) and were followed by the Kolkata Knight Riders with 590 million rupees (US$8.6 million) in spending. In the 2019 auction, Kings XI also paid the top sum of 85.9 million rupees for Varun Chakravarthy. The Rajasthan Royals paid the same sum for Jaydev Unadkat.

Kings XI Punjab spent even more money on their marquee player Axar Patel in 2018, who cost 125 million rupees but is changing to the Delhi Daredevils this season, as well as KL Rahul, who cost 110 million rupees and is staying with the team.

IPL Infographic

March Madness Is a Feast for Advertisers

Posted on by
Reply

Source: Statista

After last year’s NCAA basketball tournament saw plenty of historic upsets and last gasp winners, Americans are hoping that this year’s March Madness will live up to its nickname once again. Like every year, millions of sports fans across the country filled out their tournament brackets ahead of the first games on Thursday, which saw Maryland, Louisiana State, Minnesota and Michigan State advance to the second round. As basketball fans across the U.S. are looking forward to finding out who will emerge as the winner from this year’s tournament culminating in the Final Four on April 6 and 8, sports fans from other parts of the world tend to be surprised by the attention given to the event. After all, it’s “only” college sports.

The love of college sports is, in fact, unique to the United States and what better way to gauge the popularity of any sporting event these days than to compare TV advertising spending. According to Kantar Media, March Madness is right up there with the big boy professional leagues in terms of post-season ad spending. In 2018, the season-ending college basketball tournament attracted more than $1.3 billion in TV ad spending, leaving the NBA and MLB playoffs behind. The only postseason event that is an even bigger feast for advertisers is the NFL playoffs, culminating in the Super Bowl, which attracted more than $1.6 billion in TV ad spend last year.

March Madness Infographic