Tag Archives: sports

NBA Star Stephen Curry and U.S. Women’s Soccer Star Alex Morgan Join PGA Jr. League Ambassador Team

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Curry and Morgan combine forces with Rory McIlroy, Michelle Wie, Rickie Fowler and Lexi Thompson as official Ambassadors for the growing youth golf program

Palm Beach Gardens, FL – Nov. 16, 2018 (PRNewswire) Golden State Warriors All-Star and two-time NBA MVP Steph Curry and Olympic Gold Medalist and FIFA Women’s World Cup Champion Alex Morgan have been named the newest PGA Jr. League Ambassadors. Curry’s and Morgan’s new status was announced today at the 2018 PGA Jr. League Championship presented by National Car Rental at Grayhawk Golf Club in Scottsdale, Ariz., Nov. 16-19.

PHOTO/VIDEO LINKS (Permission language is located at bottom of release): Steph Curry and Alex Morgan: Photos | Video

As the first non-professional-golfer Ambassadors for PGA Jr. League, Curry and Morgan will leverage their widespread fan bases to promote the program to an audience that may not be familiar with the sport of golf. They join Ambassadors Rory McIlroy, Michelle Wie, Rickie Fowler and Lexi Thompson, all of whom are committed to growing youth golf.

“Steph and Alex are incredibly popular, world-class athletes recognized well beyond their sports of basketball and soccer who love the game of golf,” said Jeff Price, Chief Commercial Officer for the PGA of America. “We are thrilled to welcome both of them to the PGA Jr. League team, where they will help us grow the sport with kids and families that might not be considering golf today.”

As Ambassadors, Curry and Morgan will be featured in national television ads as well as in collateral material supporting PGA Jr. League. They will also share their participation to their millions of followers on social media.

“There’s no better enjoyment than playing for a team and playing with a team,” Curry said. “You have that sense of accountability, that sense of fun, you’re meeting new people from all different walks of life and going towards one common goal. That’s what you can find when it comes to PGA Jr. League!”

“I know that as a little girl, I always wanted to be a part of a team and feel encouraged by my teammates and coaches,” Morgan said. “Being a part of PGA Jr. League gives girls and boys the opportunity to do what they love and be part of a team.”

PGA Jr. League has changed golf by bringing friends and families together around a fun and engaging co-ed team format. Boys and girls of all backgrounds and skill levels learn and play together with expert instruction and coaching from PGA and LPGA Professionals. Kids wear numbered jerseys and play on teams with friends, competing in a two-person scramble format that accommodates players of all skill levels. PGA Jr. League is now offered in two divisions: 13-and-under and 17-and-under.

This year, a record of more than 50,000 boys and girls played on 4,200 teams nationwide, up from 42,000 kids on 3,400 teams in 2017. Of those players, 81 percent were beginner or recreational golfers, demonstrating the developmental nature of the program and its inclusivity to youth of all skill levels.

In addition to his role as PGA Jr. League Ambassador, Curry will also partner with PGA REACH on an annual fundraising tournament. Proceeds from the event will benefit PGA REACH, the 501 (c)(3) foundation of the PGA of America, and the Stephen and Ayesha Curry Family Foundation. PGA Jr. League is the flagship youth pillar program of PGA REACH, with the goal of making the program accessible to all interested kids in the United States and around the world.

Through PGA REACH’s partnership with DICK’S Sporting Goods Foundation and its Sports Matter grant, scholarships are available to players who meet financial need requirements or are from military families and apply for assistance through their Captains. The scholarship program launched in 2017 and more than 1,600 scholarships were awarded to players during the 2018 season.

PGA Jr. League teams for 2019 will be forming soon at golf facilities across the country. For more information about joining a team or finding a local participating facility, visit PGAJrLeague.com.

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Photos/Video must carry the credit Courtesy of the PGA of America. All photographs contained herein are the property of the PGA of America and are to be used solely for the purpose they were requested. They are not to be used in any other way unless express written permission is granted. Caption information can be found in the File Info field in Photoshop. If you have any questions please do not hesitate to contact Carly Grenfell, the PGA of America photography contact at cgrenfell@pgahq.com or at 561.568.8430

Allied Global Marketing Launches Allied Sports Division To Represent Sports Branded Content

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Sports sponsorship veteran Sean Barror to lead division

Boston, MA – Nov. 12, 2018 (PRNewswire) Leading entertainment and lifestyle marketing agency Allied Global Marketing announced that is has launched a new division, Allied Sports. The new division’s mission will be to represent sports media and content properties as the market for immersive branded content experiences continues to expand. Allied Sports will sit at the intersection between advertisers and publishers with the goal of connecting each with consumers through unique sports-related branded content.

Allied Sports is a strategic expansion for Allied, as it will expand the agency’s growing presence in the sports category, as well as its sponsorship expertise. Additionally, Allied Sports and its content and brand partners will be able to leverage Allied’s full suite of marketing services to enhance their campaigns.

Sean Barror

The Sports division is headed up by industry vet and Managing Director, Sean Barror, who previously held positions at Excel Sports Management, Endeavor (formerly WME/IMG), AS Roma, Madison Square Garden and the Boston Celtics. Sean is joined by Managing Partner and Senior Advisor, Mike Sheehan, former Chairman, President and CEO of Hill Holliday and former CEO of Boston Globe Media Partners. Also joining the leadership team is Jonathan Fador, Head of Sales, who previously launched the branded content and sponsorship division at Boston Globe Media Partners, and prior to which he worked for over seven years at The Kraft Group, creating sponsorship opportunities for The New England Patriots, The New England Revolution, Patriot Place and Gillette Stadium. With over 20 years of sports and entertainment marketing experience, the Allied Sports team has negotiated over $1 billion worth of deals on behalf of their clients.

“As media technology and consumption patterns evolve, demand for thought-provoking, high-quality content is growing across all media platforms. Allied Sports is in a unique position to facilitate the conversation between content creators, brand partners and discerning consumers, using quality sports content as a vehicle for driving more meaningful engagement,” noted Barror.

Mike Sheehan

Allied Sports has partnered with Athlete Content & Entertainment (ACE Media), the content development and production company launched by the NFL Players Association, which leverages its exclusive, unparalleled access to teams, players and proprietary events to unlock previously untapped athlete-driven sports-lifestyle content opportunities. Together with ACE Media, Allied Sports will work to create new opportunities and enhance existing sponsorships for a wide variety of brand partners in the branded content space.

“We’re in a new era of content marketing, where the combination of authenticity and storytelling can achieve incredible results. We’re thrilled to work with Allied Sports to leverage their expertise and develop distinctive athlete-driven branded content opportunities across platforms,” said Scott Langerman, CEO, ACE Media.

Clint Kendall, CEO of Allied Global Marketing, added, “Sports is a natural extension of Allied’s expertise in entertainment and lifestyle marketing, and with their focus on branded content, Sean, Mike and Jon bring a unique perspective to the sports sponsorship market. Moreover, with the broader capabilities of the Allied network, from digital marketing to events, we can help brands promote and activate against the content that they choose to sponsor, as well as help publishers by expanding their options for content creation and distribution.”

ABOUT ACE MEDIA
Athlete Content & Entertainment Media (ACE Media) delivers unrivaled capabilities and access to develop and package athlete-driven sports-lifestyle content projects for all media platforms, and offers full-service production services. ACE Media leverages the NFLPA’s exclusive group player rights, its 2,000 active player members and its year-round portfolio of events to produce content that showcases athletes, their passions and personalities in ways that go well beyond their statistics and game highlights. ACE has produced, created or facilitated over 2,000 unique content features and projects in collaboration with more than 1,200 athletes from a variety of professional sports. ACE Media has partnered with more than 30 different companies to create content for distribution across all media platforms including television, digital, social and mobile.

For more information, visit acemediaco.com.

ABOUT ALLIED GLOBAL MARKETING
In business for over 30 years, Allied has built upon its roots in advertising and publicity for movie studios to become a global leader in entertainment, culture and lifestyle marketing. Allied’s global team of specialists, 500 strong across 23 offices in North America and Europe, create campaigns that drive conversion for some of the world’s biggest brands and their diverse customers across film, TV, streaming, sports, gaming, live entertainment, cultural institutions, hospitality and consumer brands.

To learn more, visit www.alliedglobalmarketing.com

For more information:
Allied Global Marketing
Heather Krug
hkrug@alliedglobalmarketing.com
Phone: 310-463-1415