Cristiano Ronaldo Makes More From Instagram Than Soccer

Source: Statista

After Cristiano Ronaldo made the switch from Real Madrid to Juventus, his annual salary was in the region of $34 million, according to Goal.com. As lucrative as that salary is, the five time FIFA Ballon d’or/Best FIFA Men’s Player winner actually earns far more money from paid Instagram posts. That’s according to a Hopper HQ study on Buzz Bingo which was published by Business Insider.

It found that Ronaldo has earned $47.8 million from paid Instagram posts over the past year and that he is the platform’s highest earner. Due to his incredible reach on Instagram, some companies willing to fork over nearly $1 million for a slice of the action and the Portuguese player reportedly pockets an average of $975,000 for each paid post on his account.

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No. 1 ESPN Digital Captures More Than Half of the Entire U.S. Sports Category Audience in September for its Best Month Ever

109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. 2

ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes

ESPN Digital Ranked No. 1 Across Every Key Metric and Demographic

(ESPN.com) ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. It also topped the no. 2 sports category property by more than 25 million users and logged its 10th straight record-setting monthly reach.

Additionally, the ESPN App and ESPN Fantasy App recorded all-time highs in monthly uniques (25.4 million and 10.7 million, respectively) and minutes (each with 2.8 billion). In fact, the ESPN App reached more users in September than any sports app has ever reached.*

ESPN Digital also ranked as the No. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%).

Sports Infographic

Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, September 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, September 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.