Liverpool Become First Sports Team To Launch YouTube Membership

As reported by SportsPro “English soccer giants Liverpool are expanding their YouTube content as they become the first sports team globally to offer YouTube membership.”

For £0.99 ($1.29) a month, subscribers gain access to exclusive content and other perks.

The enhanced video package provides access to four additional weekly shows, live match reactions and more behind-the-scenes content. Supporters “will also be able to take advantage of exclusive digital features, such as bespoke Liverpool emojis and loyalty badges, as well as interacting with the club or other Reds fans via the YouTube membership community.”

Drew Crisp, senior vice president, digital, media and marketing, at Liverpool, said: “With the YouTube memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”

The news follows reports that Liverpool are soccers top earners on YouTube (see: “Study: Liverpool The Top Earning Soccer Club on YouTube“).

For more information, visit SportsProMedia.

Lionel Messi Solidifies His Legacy With 6th Ballon d’Or

Source: Statista

After having been named the Best FIFA Men’s Player of the Year in September, Lionel Messi completed his double Monday night by being awarded the Ballon d’Or as well. After Real Madrid’s Luka Modric had ended the decade-long reign of Cristiano Ronaldo and Lionel Messi over football’s most prestigious individual prize last year, things went back to normal with Messi’s win on Monday.

Following four consecutive wins between 2009 and 2012 and another one in 2015, Messi took home his sixth Ballon d’Or this year, elevating him above Cristiano Ronaldo, his only near equal in terms of career achievements – certainly in the current generation of players and arguably in the history of soccer.

Netting 36 league goals in the 2018/19 season, Messi was key to Barcelona’s title-winning campaign in La Liga and also helped his team to another Champions League semi-final, where he scored twice in the first leg before crashing out in spectacular fashion in the return leg at Anfield Road. Barcelona’s failure to win the Champions League last season is also what drew some criticism to Messi’s Ballon d’Or triumph this year, as many had expected Liverpool’s Virgil van Dijk to win.