With all the hype surrounding the Super Bowl, it’s easy to forget that in the end, it is still a sporting event. However, if it weren’t for the spectacular halftime show, the parties and the special commercials airing during the broadcast, the Super Bowl probably wouldn’t be the global event it has become over the years.
Consequently, it doesn’t necessarily come as a surprise that not even 6 in 10 Americans say that the actual game is their favorite thing about the Super Bowl. That is according to Statista’s 2017 Super Bowl Survey, which found that the commercials are Americans’ second favorite thing about the whole Super Bowl experience.
Company achieves record new user growth for fourth straight quarter
Wappingers Falls, NY (Tuesday January 15th, 2019) Follr, Inc., a sports and fan based SaaS (Software as a Service) company, today announced record new user growth for the fourth consecutive quarter. Growth highlights included:
Total 2018 fourth quarter new users grew 21% versus third quarter 2018
Total 2018 fourth quarter new users grew 187% versus fourth quarter 2017
Total 2018 new users grew 188% versus 2017
The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.
The company has created highly customized Websites that serve as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:
Marketing and communication tools
Ecommerce services
The ability to automate content sharing
An extensive event management feature set
Aggregated real-time content from multiple online sources
Discussion groups
Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base can use Follr as a single platform to:
Protect their brand
Ensure ownership of fan data
Enable supporters clubs to reach a broader market and fan-base
Increase exposure and reach of marketing content and media
Make administration and communication easier
Collect detailed fan demographics
Access currently latent revenue through paid subscriptions/membership options
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.
