Source: Statista

Considering that Sunday’s Super Bowl wasn’t exactly action-packed in terms of points scored, it doesn’t come as a huge surprise that it continued the negative trend in TV viewership that started in 2016. According to preliminary figures from Nielsen, CBS’ telecast of Sunday’s Patriots win averaged 98.7 million viewers, the lowest it’s been since 2008, when 97.5 million had witnessed the New York Giants’ 17-14 win over Tom Brady and his New England Patriots. Including all digital platforms, average viewership amounted to 100.7 million, which is still the lowest level since 2009.