Tag Archives: national football league

Super Bowl LIII Draws Lowest Viewership Since 2008

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Source: Statista

Considering that Sunday’s Super Bowl wasn’t exactly action-packed in terms of points scored, it doesn’t come as a huge surprise that it continued the negative trend in TV viewership that started in 2016. According to preliminary figures from Nielsen, CBS’ telecast of Sunday’s Patriots win averaged 98.7 million viewers, the lowest it’s been since 2008, when 97.5 million had witnessed the New York Giants’ 17-14 win over Tom Brady and his New England Patriots. Including all digital platforms, average viewership amounted to 100.7 million, which is still the lowest level since 2009.

Superbowl Infographic

Why Americans Love the Super Bowl

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Source: Statista

With all the hype surrounding the Super Bowl, it’s easy to forget that in the end, it is still a sporting event. However, if it weren’t for the spectacular halftime show, the parties and the special commercials airing during the broadcast, the Super Bowl probably wouldn’t be the global event it has become over the years.

Consequently, it doesn’t necessarily come as a surprise that not even 6 in 10 Americans say that the actual game is their favorite thing about the Super Bowl. That is according to Statista’s 2017 Super Bowl Survey, which found that the commercials are Americans’ second favorite thing about the whole Super Bowl experience.

Superbowl Infographic