Company achieves record new user growth for the sixth straight quarter as leading sports content sources are added and sports industry use of technology matures
Wappingers Falls, NY (Monday, July 8th, 2019) Follr, Inc., a sports and fan-based SaaS (Software as a Service) company, today announced record new user growth for the sixth consecutive quarter; total new users increased by more than 85% versus the same period last year, 40% over the first quarter and all three months saw the highest number of monthly registrations in the companies history.
The Follr platform provides highly customizable Websites enabling sports fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.
New Sports Content
Follr community Websites now have access to over 100,000 sport related videos with content from the most heavily trafficked channels on YouTube and fan Podcasts. In the second quarter, Follr added new content sources including videos from:
- Hayters TV
- The Kick Off
- Squawka
- SPORF
- 90min
- Bleacher Report
- Ian Wright
- Man City Fan TV
- TroopzTV
- COPA90 and
- Forever Blue
And podcasts from:
The company attributes some of the growth to the “rapid evolution of technology” and “[sports] fans that are continually evolving and open to change” as highlighted in the recently released report from Sports Innovation Lab; ‘A New Age of Sports’. The report highlights how “fan[s] will follow digital communities” adding that “teams will no longer own the dialogue with fans”, a gap that Follr fills.
The report details how fans “will be a creator, not just a consumer” and “as new platforms emerge to support user-generated content, professional sports will become a platform for the generation of a broader, more dispersed ecosystem, as has already been witnessed in video games and with the popularity of esports.” The full report can be found here.
Follr continues to add teams and leagues with sport specific content added daily.
Focusing on sports, primarily soccer, and providing highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online, each community Website aggregates real-time social media content and includes:
- Marketing and communication tools
- Ecommerce services
- The ability to automate content sharing
- An extensive event management feature set
- Aggregated real-time content from multiple online sources
- Discussion groups
Follr Global, a white label version of the platform, is also available to brands and sports franchises providing a multi-layered account management tool that:
- Protects their brand
- Ensures ownership of fan data
- Enables supporters clubs to reach a broader market and fan-base
- Increases exposure and reach of marketing content and media
- Makes administration and communication easier
- Collects detailed fan demographics
- Accesses currently latent revenue through paid subscriptions/membership options
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real-time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like-minded fans and see content from other members.
Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.
Contact:
Follr, Inc.
(888) 201-5160
info@follr.com
