Sports sponsorship veteran Sean Barror to lead division
Boston, MA – Nov. 12, 2018 (PRNewswire) Leading entertainment and lifestyle marketing agency Allied Global Marketing announced that is has launched a new division, Allied Sports. The new division’s mission will be to represent sports media and content properties as the market for immersive branded content experiences continues to expand. Allied Sports will sit at the intersection between advertisers and publishers with the goal of connecting each with consumers through unique sports-related branded content.
Allied Sports is a strategic expansion for Allied, as it will expand the agency’s growing presence in the sports category, as well as its sponsorship expertise. Additionally, Allied Sports and its content and brand partners will be able to leverage Allied’s full suite of marketing services to enhance their campaigns.
Sean Barror
The Sports division is headed up by industry vet and Managing Director, Sean Barror, who previously held positions at Excel Sports Management, Endeavor (formerly WME/IMG), AS Roma, Madison Square Garden and the Boston Celtics. Sean is joined by Managing Partner and Senior Advisor, Mike Sheehan, former Chairman, President and CEO of Hill Holliday and former CEO of Boston Globe Media Partners. Also joining the leadership team is Jonathan Fador, Head of Sales, who previously launched the branded content and sponsorship division at Boston Globe Media Partners, and prior to which he worked for over seven years at The Kraft Group, creating sponsorship opportunities for The New England Patriots, The New England Revolution, Patriot Place and Gillette Stadium. With over 20 years of sports and entertainment marketing experience, the Allied Sports team has negotiated over $1 billion worth of deals on behalf of their clients.
“As media technology and consumption patterns evolve, demand for thought-provoking, high-quality content is growing across all media platforms. Allied Sports is in a unique position to facilitate the conversation between content creators, brand partners and discerning consumers, using quality sports content as a vehicle for driving more meaningful engagement,” noted Barror.
Mike Sheehan
Allied Sports has partnered with Athlete Content & Entertainment (ACE Media), the content development and production company launched by the NFL Players Association, which leverages its exclusive, unparalleled access to teams, players and proprietary events to unlock previously untapped athlete-driven sports-lifestyle content opportunities. Together with ACE Media, Allied Sports will work to create new opportunities and enhance existing sponsorships for a wide variety of brand partners in the branded content space.
“We’re in a new era of content marketing, where the combination of authenticity and storytelling can achieve incredible results. We’re thrilled to work with Allied Sports to leverage their expertise and develop distinctive athlete-driven branded content opportunities across platforms,” said Scott Langerman, CEO, ACE Media.
Clint Kendall, CEO of Allied Global Marketing, added, “Sports is a natural extension of Allied’s expertise in entertainment and lifestyle marketing, and with their focus on branded content, Sean, Mike and Jon bring a unique perspective to the sports sponsorship market. Moreover, with the broader capabilities of the Allied network, from digital marketing to events, we can help brands promote and activate against the content that they choose to sponsor, as well as help publishers by expanding their options for content creation and distribution.”
ABOUT ACE MEDIA
Athlete Content & Entertainment Media (ACE Media) delivers unrivaled capabilities and access to develop and package athlete-driven sports-lifestyle content projects for all media platforms, and offers full-service production services. ACE Media leverages the NFLPA’s exclusive group player rights, its 2,000 active player members and its year-round portfolio of events to produce content that showcases athletes, their passions and personalities in ways that go well beyond their statistics and game highlights. ACE has produced, created or facilitated over 2,000 unique content features and projects in collaboration with more than 1,200 athletes from a variety of professional sports. ACE Media has partnered with more than 30 different companies to create content for distribution across all media platforms including television, digital, social and mobile.
For more information, visit acemediaco.com.
ABOUT ALLIED GLOBAL MARKETING
In business for over 30 years, Allied has built upon its roots in advertising and publicity for movie studios to become a global leader in entertainment, culture and lifestyle marketing. Allied’s global team of specialists, 500 strong across 23 offices in North America and Europe, create campaigns that drive conversion for some of the world’s biggest brands and their diverse customers across film, TV, streaming, sports, gaming, live entertainment, cultural institutions, hospitality and consumer brands.
To learn more, visit www.alliedglobalmarketing.com
For more information:
Allied Global Marketing
Heather Krug
hkrug@alliedglobalmarketing.com
Phone: 310-463-1415
