Leading fan engagement software platform leverages updated API to build on existing features further extending integration into external software platforms and technology

Wappingers Falls, NY (January 4th, 2017) Follr, Inc., a SaaS (Service as a software) company today announced the release of an updated API. The API is an integration platform as a service (iPaaS) and is a 100% native cloud application (NCA), multi-tenant platform that supports cloud-to-cloud, cloud-to-on-premises, on-premises-to-on-premises and B2B integration.

Follr is a Software as a Service platform that empowers fans to communicate and better connect with other fans, a team, athlete or celebrity. It acts as a compliment to existing content, site and apps, building authentic, high-value relationships by simplifying marketing, administration and ecommerce. It simultaneously enables sport and entertainment franchises to better manage fan relationships, extend marketing, access currently latent revenue and protect their brand.

“It is clear from conversations we are having with sports and entertainment entities that fan data is a key and valuable asset, something Follr Profile Websites address perfectly,” stated Follr Product Lead Mark Wayman adding “The release of an updated API allows our partners to automate the creation of Profile Websites which is the first step in aggregating deep, rich personal data.”

The API supports real-time integration and elastically scales to meet high-volume providing access to the following user profile data via more than forty distinct and separate data points:

• Contact Information
• Education History
• Employment History
• Biographical Information

The data appears on a Follr Profile Website, a Website rich in personal and professional data.

“Our objectives have always included integrating Follr into the widest selection of online marketing platforms,” stated Follr Founder and CTO Jeff Roberts adding “The release of an updated API allows us to achieve that more effectively on all forms of software platform including proprietary, bespoke and custom solutions.”

The Follr API provides a mechanism to create, read and update Follr profiles programatically using a REST mechanism to implement the Create, Read and Update functions. Partners are assigned an API key and API secret pair used to sign each request. A valid request is a simple HTTP post containing either an XML or JSON input payload.

Documentation on the API can be found at docs.follr.com

The company will make additional announcements during the first quarter.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. Located in California and New York, Follr provides Web-based business and personal networking products that collectively enable fans to connect, market and generate revenue. Business entities in the sports and entertainment industries can use the Follr Platform as a communication, marketing and sales tool while simultaneously protecting their brand.

Follr Communities provide vibrant, social groups and event management tools to engage anyone around a membership, club, group, shared passion or interest. Each community

Follr Profile Websites enable individuals, companies and brands to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create and edit their Follr Profile Website and Follr Community. It additionally facilitates improved networking while providing access to millions of jobs.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

“Follr – Reinventing The Fan Experience”

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com