Tag Archives: fanatics

Synchrony And Fanatics Team Up For The Ultimate Fan Card

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– New long-term agreement to offer Fanatics’ first-ever credit card program

– Companies to create personalized shopping and payment experiences

– Cardholders will have access to events and experiences with their favorite teams and players

Stamford, CT and Silicon Valley, CA – Jan. 16, 2019 (PRNewswire) Synchrony (NYSE: SYF), a premier consumer financial services company, and Fanatics, the global leader in licensed sports merchandise, today announced a new strategic credit card partnership to provide fans with a new customized payment method for licensed sports merchandise and sports experiences.

Fanatics Synchrony Logos

The long-term partnership will offer fans a new way to pay for merchandise and apparel for their favorite teams and players with a branded Fanatics credit card, which is expected to be available in the summer of 2019. In addition, cardholders will receive special offers to unique sports experiences and will be part of the Fanatics FanCash loyalty program. Through FanCash, fans are rewarded with real currency and additional benefits on their merchandise purchases.

The two companies will leverage their deep technology and analytics platforms to deliver hyper-personalized shopping experiences and enhanced loyalty for fans.

“We are always looking for new ways to bring fans unique offers, rewards and experiences to elevate their shopping experience, and we are excited to leverage Synchrony’s industry-leading credit and marketing platform to launch our first Fanatics credit card,” said Chris Orton, Fanatics co-president of direct-to-consumer retail.

“Activating real-time data in today’s digital economy is a competitive advantage for companies like Fanatics and Synchrony,” said Neeraj Mehta, chief commercial officer, Payment Solutions, Synchrony. “Synchrony’s eTail solutions team brings deep data, credit and marketing expertise to help tech-forward partners like Fanatics to accelerate growth.”

Synchrony continues to diversify into new markets and provide consumers unique e-commerce experiences. This partnership builds on Synchrony’s digital strategy and key relationships with some of the biggest e-commerce clients.

About Fanatics
As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Operating multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $140 billion in sales financed and 80.3 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch. More information can be found at www.synchrony.com and through Twitter: @Synchrony.

Media Contact for Synchrony
India Kessler
Synchrony
203-585-2136
india.kessler@syf.com

Media Contact for Fanatics
Brandon Williams
Fanatics
646-787-2813
brawilliams@fanatics.com

Ticketmaster and Fanatics Team Up to Integrate Game Tickets and Sports Merchandise

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New deal brings together leaders in official ticketing and official licensed sports merchandise to raise awareness of upcoming sports events and reward fans for ticket purchases

Los Angeles and Silicon Valley, CA – Nov. 19, 2018 (PRNewswire) Ticketmaster, the global leader in ticketing, and Fanatics, the global leader in licensed sports merchandise, today announced a long-term, industry-first partnership that will integrate official verified tickets and official licensed merchandise in the fan shopping experience of both sites. The partnership will provide leagues, teams and universities with an integrated e-commerce solution while leveraging each company’s customer database to drive a unique fan rewards program.

As the official ticketing partner of the NFL, the NBA, the NHL, College Football Playoffs (CFP), the PGA Tour and teams, bowl games and universities across the country, Ticketmaster provides fans with the largest and safest selection available of sports events tickets. Under the new deal, Ticketmaster will be the exclusive ticketing provider to Fanatics, providing fans the opportunity to immediately purchase tickets through embedded links on Fanatics.com, FansEdge.com and hundreds of team/league e-stores. In addition, every purchase made by fans will also include Fanatics FanCash, a proprietary rewards program which provides fans with real currency redeemable on hundreds of thousands of products across the company’s network of e-stores for all members of the family, including jerseys, headwear, fan apparel and hard goods.

“As the go-to destination for event tickets and the official ticketing partner to so many incredible sport clients, we’re always looking for ways to enhance the fan experience while simultaneously adding value to our partners,” said Jared Smith, President of Ticketmaster. “Partnering with Fanatics in this way is the definition of a win-win for us, for Fanatics, for our common rights holders and for fans.”

Ticketmaster will leverage its extensive reach of sports fans to provide Fanatics the ability to deliver special offers to past purchasers or target new customers. Over time, Fanatics clients will have the ability to offer personalized up-sells of team gear or bundled offers through the ticket purchase process on Ticketmaster.

Ticketmaster and Fanatics will also partner on marketing and brand activations at key sporting events and the New York-based retail stores to reward fans and increase awareness of events.

“As partner to leagues, teams and schools, Ticketmaster and Fanatics have a shared responsibility to help stakeholders amplify their brands and grow their businesses,” said Cole Gahagan, Chief Commercial Officer of Fanatics. “By teaming up, we’re now in a remarkably unique position to not only boost event awareness, but to also reward fans, and increase the value of buying tickets and attending games. It’s a big win for every member of the sports community.”

ABOUT TICKETMASTER

Ticketmaster is the global market leader in live event ticketing, operating in 29 countries and processing the sale of over 500 million tickets per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide.

ABOUT FANATICS

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.