Tag Archives: digital

No. 1 ESPN Digital Captures More Than Half of the Entire U.S. Sports Category Audience in September for its Best Month Ever

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109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. 2

ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes

ESPN Digital Ranked No. 1 Across Every Key Metric and Demographic

(ESPN.com) ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. It also topped the no. 2 sports category property by more than 25 million users and logged its 10th straight record-setting monthly reach.

Additionally, the ESPN App and ESPN Fantasy App recorded all-time highs in monthly uniques (25.4 million and 10.7 million, respectively) and minutes (each with 2.8 billion). In fact, the ESPN App reached more users in September than any sports app has ever reached.*

ESPN Digital also ranked as the No. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%).

Sports Infographic

Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, September 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, September 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.

Digital Storytelling – Changing People, Perceptions and Lives

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In today’s society we have the tools to be connected anywhere at any time. The scene is repeated almost every day. People will stand in line with their cell phones to make a call to someone just a few feet away. We may believe we are connected with technology but in many ways we are becoming more disconnected socially. This prevents us from finding and telling those deep personal stories, or as Jim Jorstad, says “We don’t dive deep to find the emotional stories right in front of us.”

Jorstad, an award-winning journalist and filmmaker, researches how people can use social media and digital storytelling to connect with people, teams and the world. He has been quoted as “documenting history in real time.” Through his work, he has found ways to help us break through our societal disconnection by crafting inspirational and emotional digital stories and sharing them worldwide.

What is your fan story? Start telling your story on Follr today.