No Pro Sports in 2020?

Source: Statista

What sets the current crisis apart from past crises, economic or otherwise, is the fact that it not only leaves people deeply concerned for their health and economic wellbeing, but it has also taken away most of the things that typically offer some much-needed distraction from these concerns. No bar open for a drink after a long day of work, no movie theater to flee reality for two hours. Most importantly though for millions of Americans: no professional sports.

Like most public life, the sporting world has hit the pause button with major sports leagues and events either suspended, cancelled, or postponed. To those hoping for professional sports to return in their full glory (i.e. in front of packed crowds) over the summer, Dr. Anthony Fauci, America’s most prominent infectious disease expert, had bad news this week. In an interview with Snapchat’s Peter Hamby, he said that the only way pro sports could return anytime soon would be without spectators.

“There’s a way of doing that,” Fauci told Hamby when asked about the MLB and NFL specifically, “nobody comes to the stadium. Put [the players] in big hotels, wherever you want to play, keep them very well surveilled. … Have them tested every single week and make sure they don’t wind up infecting each other or their family, and just let them play the season out.”

Fauci’s remarks come a week after a Seton Hall Sports Poll showed that most Americans wouldn’t feel safe attending a stadium before a vaccine for the coronavirus is developed anyway. 72 percent of respondents in the poll conducted April 6-8 said they wouldn’t feel safe at all attending a stadium, regardless of potential social distancing measures. As the following chart shows, 40 percent of the respondents don’t expect professional sports to make a comeback this year at all, while another 21 percent think it will only happen behind closed doors.

A Whole New Ball Game: How To Get Your Sports Fix During The Pandemic

All over the world, sports events have been canceled and stadiums shuttered. The sports industry is, like many industries, experiencing a generational challenge and they seem ill-equipped to address it.

With leading athletes like Ronaldo taking a pay cut and Premier League champions-elect Liverpool putting non-paying staff on furlough, it is clear that even a sport that brags the top three highest-paid athletes, isn’t impervious when live games stop for just a couple of months. Even the mighty Barcelona, who generated record revenue of almost a billion dollars in 2019, implemented pay cuts of 70%.

In a 2018 whitepaper, “A Whole New Ball Game: Navigating Digital Transformation in the Sports Industry”, Deloitte foresaw the need for change in an industry struggling to adapt to the pace of technical change:

“Sports organizations need to strategically leverage digital media to build direct connections with fans. “Doing digital” is not enough: they will have to embed digital in every aspect of the business, transforming people, processes, and technology.”

They added: “Sports organizations need to strategically leverage digital media to build direct connections with fans.”

As reported by Variety:

“The shutdown leaves inevitable gaps in programming — and sports fans looking to scratch that competitive itch has lost their favorite pastimes as they spend weeks self-isolating.”

Follr provides some relief. With content from almost a hundred online properties, fans have access to hours of varied and current video and podcasts, from leading sports sources and popular fan-based channels. There is also some great content on Netflix, Amazon Prime, and YouTube.

To download the entire Deloitte report, click here. And make sure to also log into follr.com, find your official supporter club and get comfortable. There’s lots to see.