Tag Archives: Commercial

NFL Premieres “Get Ready to Celebrate” Campaign Starring Andy Garcia And J.B. Smoove

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Series of New Commercials Show the Lengths Players Will Go for the Perfect Touchdown Celebrations

New York, NY – Sept. 14, 2018 (PRNewswire) The National Football League (NFL) premieres a new multi-platform ad campaign “Get Ready to Celebrate” to kick off the new season on Sunday Night Football’s heated matchup between the New York Giants and the Dallas Cowboys on 9/16.

NFL Logo

The campaign, created by Grey New York, hones in on the popularity and creativity of the touchdown celebrations sweeping the league. With the pressure on to shine, players reach out to high-powered celebrity coaches from Hollywood and elsewhere to polish up their end zone prowess.

In Sunday’s debut spot, one unlikely coach, Andy Garcia, the Oscar-nominated actor from “The Godfather Part III,” is enlisted by Toddy Gurley of the Los Angeles Rams. Garcia channels his inner tough guy, complete with mysterious burner phone, and provides unexpected musical advice for the running back’s touchdown performance. (Burner Phone :30).

In a second spot, J.B. Smoove, the comedian best known for HBO’s “Curb Your Enthusiasm” and “SNL,” teams up with Christian McCaffrey of the Carolina Panthers. In a fast-talking monologue he advises the running back to unleash his best Panther animal magnetism during the touchdown dance. (Catwalk :30) The commercial airs online and ingame later in the season.

Sam Howard, Director of NFL Advertising, said, “Celebrations have become something our fans look forward to, something new to savor after a score.”

New commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television.

A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game (Get Ready To Celebrate). The spot features Jay Ajayi (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), Todd Gurley (Los Angeles Rams) and DeAndre Hopkins (Houston Texans). Their competitive spirit makes up for what they lack in dance skills.

Last season set the bar high for touchdown celebrations as immortalized by the NFL’s “Dirty Dancing” parody starring Odell Beckham, Jr. and Eli Manning. The commercial, which aired on Super Bowl LII, became one of the big game’s most famous commercials ever (Super Bowl LII Touchdown Celebration)

Contact:

Owen J. Dougherty
(212) 546-2551
owen.dougherty@grey.com

Follr Launches New National Ad Campaign, “So You Call Yourself a Fan?”

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Campaign includes sponsorship of sporting podcasters and YouTubers

Wappingers Falls, NY (July 16th, 2018) Follr, Inc., a SaaS (Software as a Service) company specializing in fan marketing and brand management, today unveiled a new national advertising campaign, “So you call yourself a fan?” which is part of an investment to broaden awareness about the platform.

Follr Logo

The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.

The company recently announced a white label version of the plaform, “Follr Global”, and record second quarter growth driven in part by the expansion of content partners. “So You Call Yourself a Fan?” leverages some of those content partners coupled with investments in multiple online marketing channels.

Stephen Fells

Stephen Fells

Stephen Fells, CEO, states “We are excited to expose our suite of products to a broader audience, something we expect will build upon recent record growth,” adding “The campaign will direct fans to register and use our marketing platform which was built specifically to be the single richest source of real time information about their team while simplifying ecommerce and fan growth.”

The following is an example ad being played on blogs and video broadcasts during the course of the campaign:

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.

Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.

Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com