Heineken® & the Italian soccer icon link up to offer New York fans “Unmissable” moments during the tour, including a match viewing party and rare trophy engagements

White Plains, NY – April 16, 2019 (PRNewswire) The UEFA Champions League Trophy Tour presented by Heineken® is bringing Champions League icon and legend of the game, former A.C. Milan, Juventus and New York City FC midfielder Andrea Pirlo, back to New York.

The tour provides soccer fans around the world with a chance to get closer to the iconic UEFA Champions League Trophy and to heroes of the game. In its twelve-year history, the UEFA Champions League Trophy Tour presented by Heineken has reached 31 countries across Africa, Asia, North and South America. This year’s tour will visit New York City by way of Yankee Stadium on April 27 at a New York City FC match and the Seaport District on April 30, with additional surprise consumer touchpoints throughout.

Heineken’s 2018/19 UEFA Champions League campaign entitled, ‘Unmissable’ is based on the belief that every UEFA Champions League match has unmissable moments of action for everyone to enjoy. Heineken is bringing these moments to life for soccer fans across the globe by providing them with unforgettable event experiences, enabling them to get closer to the iconic UEFA Champions League Trophy and legends of the game.

As part of its global campaign, the 2019 UEFA Champions League Trophy Tour presented by Heineken® will stop in New York from April 27 to April 30. For four days, fans will have a rare opportunity to take photos with the UEFA Champions League Trophy, meet Andrea Pirlo and experience the thrill of the tour throughout New York City.

Andrea Pirlo is considered one of the best players of his generation, having won the 2006 World Cup for Italy, two Champions League trophies with AC Milan, and six Serie A titles in his time between Milan and Juventus, while also collecting three Serie A Footballer of the Year awards with the latter. Pirlo has a historic link to the UEFA Champions League and plays a significant role in demonstrating the intense passion for the tournament.

“Love for the beautiful game across the U.S. continues to skyrocket and we’re excited to give fans access to an unmissable experience with the UEFA Champions League Trophy Tour presented by Heineken®,” said Bjorn Trowery, Director of External Communications at Heineken USA. “New York City is the crossroads of the world, and we can’t wait to offer supporters a chance to get close to one of the world’s most celebrated trophies, while offering up some incredible moments alongside Heineken.”

To kick off Heineken’s ‘Unmissable’ campaign in New York City, the UEFA Champions League Trophy will be unveiled at New York’s iconic Yankee Stadium on April 27, giving consumers the official first look ahead of the NYCFC vs. Orlando City soccer match.

Following on April 30, UEFA Champions League Trophy Tour presented by Heineken® will host a one-of-a-kind outdoor viewing event for consumers to catch the UEFA Champions League Semi-Finals match and enjoy Heineken 0.0 down in the Seaport District. The viewing party will be open to the public, and consumers will have the chance to meet legend Andrea Pirlo and take photos with the UEFA Champions League Trophy.

This year, the UEFA Champions League Trophy Tour presented by Heineken® will visit in South Africa, Namibia, Indonesia, Mozambique, Indonesia, China, Nigeria and USA

To follow the UEFA Champions League Trophy Tour presented by Heineken® on social, visit @Heineken and use #Unmissable and #UCLTrophyTour.

Editorial information:
For more information, please contact:
Caitlin Fay, 212.729.2495, Caitlin.Fay@edelman.com

About HEINEKEN:
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 250 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

About the UEFA Champions League Trophy Tour presented by Heineken®:
The Trophy Tour is a chance for football fans around the world to get closer to the iconic UEFA Champions League Trophy. Our 2018/19 campaign – ‘Unmissable Moments’ – will see fan experiences that go beyond the 90 minutes of the match activated across the globe. The Trophy Tour concept was developed to enable fans everywhere to be able to get closer to the UEFA Champions League competition, particularly those who would normally only be able to experience the competition through watching it on the television. Over 60% of UEFA Champions League fans enjoy the competition from outside Europe, so through the Trophy Tour, Heineken® helps UEFA to extend the reach to a global fan base in key markets.

Key Dates:

Trophy Tour Stop 1 – South Africa 4 – 6 March 2019
Trophy Tour Stop 2 – Namibia 7 – 8 March 2019
Trophy Tour Stop 3 – Indonesia 11 – 17 March 2019
Trophy Tour Stop 4 – Mozambique 6 – 7 April 2019
Trophy Tour Stop 5 – China 9 – 13 April 2019
Trophy Tour Stop 6 – Nigeria 16 – 18 April 2019
Trophy Tour Stop 7 – USA 27 – 30 April 2019
UEFA Champions League Final – Madrid 1 June 2019