Americans Torn About Sports Betting

Source: Statista

Highly addictive or simply fun? Americans are torn about the pros and cons of sports betting, as seen in results from the Statista Global Consumer Survey. In a country where betting is highly regulated, the highest share of respondents – 31 percent – said they didn’t agree with neither the positive nor the negative aspects of the issue.

The majority of respondents, however, did have an opinion: 25 percent said they thought sports betting was highly addictive, closely followed by 23 percent who said that the activity was “fun”. Similarly, 20 percent said they considered sports betting to be “thrilling”, while 17 percent said discussion about the risks of betting were lacking. 14 percent came out in favor of a ban on sports betting.

Out of the 1,000+ people surveyed, 30 percent had participated in sports betting in the past 12 months. Football was the most popular sport to place a bet on. 36 percent of those who had betted placed money on a football match. 27 percent had betted on basketball at least once in the past year, followed by soccer (23 percent), baseball (16 percent), tennis (16 percent) and e-sports (15 percent).

Does the Premier League Have a Gambling Problem?

Source: Statista

If you’ve watched a Premier League game on TV in the UK over the last few years you will have undoubtedly been met with such phrases as ‘bet in play now’, ‘latest live odds’ or ‘£50 free bet’ during the game. As the result of a new agreement between the UK’s gambling companies though, this kind of advertising is now due to be banned.

While this ‘whistle-to-whistle’ TV ban does address what has become a significant issue in recent years, one avenue which is still being exploited by gambling companies is that of shirt sponsorship. Behind only perhaps the renaming of a stadium, the centre of a teams’ jersey is prime advertising real estate. As the infographic below shows, in no other major European league is this being taken advantage of more than in the Premier League. This season, almost half of all top-flight clubs are sponsored by a company in the gambling industry. This compares to 20 percent in Spain’s La Liga, only 5 percent in Italy’s Serie A and none in Germany or France.

The figures in this chart are based on Statista’s European Football Benchmark. Download it for free, here.