The NFL and MLB don’t seem to be drawing in the kids like they used to. According to a new poll released by Morning Consult, generation Z, the youngest cohort of adults who currently are between the ages of 18 and 21, are departing from their older peers when it comes to their taste in sports. While the NFL still stands as a favorite for adults generally and young adults specifically, there is now a 5-percentage point difference between young adults and adults widely.
That departure only widens when looking at other sports leagues. The favorability of the NBA among younger adults spiked by around 10 percentage points when compared to older adults. The MLB was bumped to the third favorite sports league by generation Z, marking another 10-percentage point difference between young adults and their older counterparts. This puts American Major League Soccer within spitting distance of Major League Baseball when it comes to the favorability of the different leagues by the youngest generation of Americans.
Company achieves record new user growth for third straight quarter as content partners continue to be added to sports fan platform
Wappingers Falls, NY (Monday October 9th, 2018) Follr, Inc., a SaaS (Software as a Service) company today announced record new user growth for the third consecutive quarter. Total new users for the quarter increased by more than 15% versus second quarter registrations. This also represents an increase of over 189% versus the same period last year.
The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.
During 2017 the company began focusing on sports, specifically soccer. As part of that effort it added highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real time social media content, videos, podcasts and photos for a team and supporters club supported by:
Marketing and communication tools
Ecommerce services
The ability to automate content sharing
An extensive event management feature set
Aggregated real-time content from multiple online sources
“We are obviously very happy to continue to see amazing growth for the third straight quarter,” stated Follr Product Lead Mark Wayman. He added “As we continue to innovate and bring on more content providers, white label partners and expand into more sports we look forward to even better growth.”
Using a multi-layered account management tool, brands, sports franchises and any organization or entity that has a fan base can use Follr as a single platform to:
Protect their brand
Ensure ownership of fan data
Enable supporters clubs to reach a broader market and fan-base
Increase exposure and reach of marketing content and media
Make administration and communication easier
Collect detailed fan demographics
Access currently latent revenue through paid subscriptions/membership options
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like minded fans and see content from other members.
