As reported by SportsPro “English soccer giants Liverpool are expanding their YouTube content as they become the first sports team globally to offer YouTube membership.”

For £0.99 ($1.29) a month, subscribers gain access to exclusive content and other perks.

The enhanced video package provides access to four additional weekly shows, live match reactions and more behind-the-scenes content. Supporters “will also be able to take advantage of exclusive digital features, such as bespoke Liverpool emojis and loyalty badges, as well as interacting with the club or other Reds fans via the YouTube membership community.”

Drew Crisp, senior vice president, digital, media and marketing, at Liverpool, said: “With the YouTube memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”

The news follows reports that Liverpool are soccers top earners on YouTube (see: “Study: Liverpool The Top Earning Soccer Club on YouTube“).

For more information, visit SportsProMedia.