As an online community manager, you’ve no doubt got a lot on your plate. Growing and maintaining an active following are tough tasks. And that’s exactly why the Follr blog is dedicated to providing our community managers with the best resources, tips and tricks when it comes to community management and building. Read through these rookie online community development mistakes and make sure to stay tuned all week for more potential blunders and how to avoid them!

Your Community Doesn’t Have a Concrete Niche

You’ve no doubt decided on who or what your community is about, but is it too vague? There are a million communities that revolve around teams, fans, players and sport so make sure you stand out from the crowd. Examples include communities for Los Angeles New England Patriots Fans or Florida Leicester City Fans (are there any?) Creating your community within a small niche may feel like pigeon-holing yourself but it will absolutely help down the road.

You’re Not Consistent with Content

If you’re sporadic with your posts and engagement within the community, users will die off. Members like to see consistency and quality. Aim to post a few times a day at the least. It helps them view you as a real person. And speaking of…

You’re Not Visible Enough

It is of utmost importance to make sure your members know who you are! Have an ‘about me’ tab and explain why you have this passion and how it came about. Sell yourself as THE expert and enthusiast on your community topic. Bonus points for uploading a short video!

Start building your community now by Follr !