Category Archives: General Interest

The Fantasy Sports Market size Is Expected To Reach More Than $1.5 Billion by 2024

Posted on by
Reply

New York, NY – Aug. 14, 2019 (PRNewswire) The fantasy sports market size is expected to reach more than $1.5 billion by 2024, growing at a CAGR of more than11% during 2018–2024. To read the full report, click here.

Increasing strategic collaborations and partnerships with diverse stakeholders, growing advertising and marketing spend, and rising interest of millennial are the major factors responsible for the increased growth of the fantasy sports market.
A major factor driving the growth of the fantasy sports business is the rise in the number of sporting events organized worldwide. The urge to participate in a sport event rather than view it has raised the bar of the market significantly. Technological advancements, coupled with the availability of streaming partners, are further driving the fantasy sports market.

The growing popularity of OTT platforms is expected to augur well for the fantasy sport segment. The OTT sports experience is set to observe innovation, which is mainly driven by fantasy sport business. Fantasy sport and OTT platforms have become an apt match for the overall entertainment business. With the growth in streaming service providers and digitalization, fantasy sport is expected to receive a major boost.

This research report on the fantasy sports market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study includes insights on segmentation by sports (football, soccer, basketball, baseball, hockey, golf, cricket, and other fantasy sports), gender (male and female), and geography (North America, APAC, Europe, Latin America, and MEA).

The study considers the present scenario of the fantasy sports market and its market dynamics for the period 2018?2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and examines leading companies and other prominent companies operating in the market.

Fantasy Sports Market: Segmentation

This market research report includes a detailed segmentation of the market by sports, gender, and geography. The worldwide popularity of football is a major reason for the highest share of the fantasy football segment. The segment captured around half of the fantasy sports market in 2018. The extensive fan engagement is another a major factor that is driving the fantasy football market segment. Strategic partnerships and the launch of supporting products across fantasy platforms have raised the standards of fantasy basketball in major playing countries.

As men have historically been receptive to sports and outdoor games, the male segment accounts for the highest share in the fantasy sports market by gender. However, over the last few years, the female population in fantasy sport has witnessed a reasonable surge. The growing number of women-centric sports events and the increasing awareness about games among womenfolk are the factors boosting market growth of female sports segment.

Market Segmentation by Sports

• Football
• Soccer
• Basketball
• Baseball
• Hockey
• Golf
• Cricket
• Other fantasy sports

Market Segmentation by Gender

• Male
• Female

Fantasy Sports Market: Geography

The growing affinity toward sports business and the increase in tech-savvy customers have contributed to the incremental growth of the industry in North America. Several states in the US – Arkansas, Colorado, Indiana, Maryland, Massachusetts, Missouri, New York, Virginia, and Vermont – have legalized the DFS format, which is likely to boost the sports in the US during the forecast period. Further, with the ease in regulation across the US, technological advancements backed by strategic partnerships are expected to increase the fantasy sports market value in the US.

The rising inclination toward diverse sports categories and the influx of global vendors with innovative offerings are driving the Europe fantasy sports market. The fantasy sports market in India, China, South Korea, Indonesia, and Japan is witnessing a high surge in demand due to the increasing millennial engagements in sports, growing digitization, and the rising number of sporting events in developing countries. The Latin American fantasy sports market offers reasonable opportunities for vendors. Vendors are opting for diverse marketing strategies by developing online platforms to cater to the untapped audience in the region, which will have significant market growth in the coming years.

Market Segmentation by Geography

• North America
o US
o Canada

• APAC
o Australia
o India
o China
o South Korea
o Indonesia
o Japan

• Europe
o Germany
o UK
o France
o Italy
o Spain
• Latin America
o Brazil
o Argentina
o Mexico

• MEA
o South Africa
o Saudi Arabia
o UAE

Key Vendor Analysis

The global fantasy sports market is currently undergoing several transformations from being consolidated to fragmented. Vendors catering the market have a vast range of opportunities to capitalize upon. They are also focusing to maintain certain basic fan requirements such as security, transparency, fantasy insights, interactive user interface, and technological leverages. Further, vendors are looking forward to expanding in new regions and countries, depending upon demand growth and trying to utilize maximum digital fan-centric content creation to capitalize upon the exponentially growing market.

Key Vendors

• CBS Corp.
• DraftKings
• ESPN
• FanDuel
• Yahoo

Other Prominent Vendors

• Ballr
• BalleBaazi
• Boom Fantasy
• Binoba11
• Daily Fantasy Cricket
• Draftstars
• DraftTeam Fantasy Sports
• Dream11
• Eksab
• Fanamana
• FanFight
• FanMojo
• Fantain
• FantasyDraft
• Fantrax
• HalaPlay
• Jiyo11
• My11Circle
• MoneyBall
• MyTeam11
• PlayON
• Sportito
• StarsDraft
• StarPick
• Swoopt Fantasy Sports
• 11Wickets (Ability Games)

Key Market Insights

• Offers market sizing and forecast and growth prospects.
• Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the market.
• Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
• Delivers a complete overview of market segments and the regional outlook of the market.
• Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the market.

Read the full report here.

About Reportlinker

ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

Contact Clare: clare@reportlinker.com

US: (339)-368-6001
Intl: +1 339-368-6001

Los Angeles Dodgers Partner With Postmates To Drive Innovation At Dodger Stadium

Posted on by
Reply

Multi-Year Partnership Enhances Fan Experience Enabling Fans to Order Ahead and Skip The Line; Beginning with the Top Deck this Season, Expanding to the Rest of the Stadium in 2020

San Francisco and Los Angeles, CA – Aug. 7, 2019 (PRNewswire) The Los Angeles Dodgers today named Postmates, the leader in enabling anyone to have anything on-demand, as their exclusive On-Demand Delivery and Pickup Partner, and announced that they will incorporate Postmates Live into the concession stands at Dodger Stadium. With Postmates Live, fans will be able to place their Dodger Stadium concessions order from their seats and pick it up when ready at designated Postmates Pickup locations, with no added fees.

Postmates Live, in coordination with Levy and its team members, will be available for fans to order concessions from stands in the “Top Deck” section of the park for the duration of the season. It will roll out to the entire stadium for the 2020 season. In addition to the engaging fan activations at concessions, Postmates branding will also be visible at Dodger Stadium throughout the multi-year partnership.

“The LA Dodgers are an iconic part of LA culture and so is Postmates. Having the opportunity to bring our mission to enable anyone to have anything on-demand to Dodger Stadium is extremely exciting for us,” said Bastian Lehmann, co-founder, and CEO at Postmates. “My co-founder Sean grew up in LA so this is a partnership that really hits home for us at Postmates. Go Dodgers!”

“At Dodger Stadium, we’re always looking for ways to enhance the gameday experience,” said Michael Wandell, Dodger Senior Vice President of Global Partnerships. “In partnership with Postmates, we have co-authored the most dynamic and innovative mobile ordering platform in professional sports.”

To order within Dodger Stadium, fans just need to open the Postmates app on their mobile devices and:

  • Browse and select desired offerings.
  • Place an order, pay in the app.
  • Once orders are placed, fans will receive a pickup time and text notification when the order is ready.
  • Orders will be available at designated Postmates Pickup points located throughout the stadium (initially only at Top Deck before full-stadium roll out in 2020).

Earlier this year, Postmates launched a skip-the-line service, now called Postmates Live, with AEG and has been a staple for their largest festivals such as Coachella, Stagecoach, etc.

ABOUT POSTMATES
Postmates enables you to get anything you want on-demand. Launched in 2011, Postmates led the creation of on-demand delivery in the U.S and has grown to be the #1 platform in Los Angeles, amongst other markets and has the most merchant selection in the country, including hundreds of exclusive LA merchants such as Sugarfish, Salt + Straw, Trejos Tacos and The Coffee Bean and Tea Leaf. The company now operates in more than 3,500 cities across the U.S. and Mexico, provides access to over 500,000 merchants and has recently launched innovative new products including Postmates Party. Postmates is headquartered in San Francisco and has more than 1,000 employees. Learn more: www.postmates.com.

ABOUT LOS ANGELES DODGERS
The Los Angeles Dodgers franchise, with six World Series championships and 23 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. The Dodgers are dedicated to supporting a culture of winning baseball, providing a first-class, fan-friendly experience at Dodger Stadium, and building a strong partnership with the community. With the highest cumulative fan attendance in Major League Baseball history, and a record of breaking barriers, the Dodgers are one of the most cherished sports franchises in the world. Visit the Dodgers online at www.dodgers.com, follow them on Twitter @Dodgers and like them on Facebook at www.facebook.com/Dodgers. For media information, visit www.dodgerspressbox.com.