Category Archives: General Interest

YouTube is King of Sports Highlights

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Source: Statista

Sports have been largely successful in their restart from COVID-19 lockdowns in the U.S. Baseball and football have only had a few instances of positive cases associated with their restarts, while the NBA season officially ended with zero positive cases occurring in their socially distanced DisneyWorld bubble. With sports almost feeling like normal, data shows which social media outlet people are going to for their favorite highlights.

According to survey data collected by Ring Digital, YouTube remains the go-to social media platform for sports fans to watch highlights. With 53 percent of fans saying they visit YouTube for their highlights, that beats out other popular platforms like Facebook, Instagram and Snapchat with 45 percent, 30 percent and 16 percent, respectively. Other places fans watch their sports highlights are on TikTok, Twitter and Reddit.

Most social media platforms rose substantially in viewership since the last survey in 2017, with YouTube rising 10 percentage points and Instagram rising 13 percentage points. The only platform to fall was Facebook with a dismal 18 percentage point drop in sports fans viewing highlights on the platform.

YouTube Sports Highlights Infographic

Fan Support Rises As NFL Kickoff Approaches

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Source: Statista

Following a months-long debate over whether the football season should be cancelled or postponed in light of the ongoing COVID-19 pandemic, the NFL kicks off its 101st season on Thursday night, when the Kansas City Chiefs host the Houston Texans at Arrowhead Stadium. For obvious reasons, the stadium will be half empty, but fans across the country will rejoice as their favorite sport returns.

According to polling conducted by Morning Consult, football fans across the United States have warmed to the idea of the NFL returning despite the ongoing crisis in recent weeks. When asked whether the season should go ahead as planned, postponed or cancelled, 47 percent of self-identified NFL fans surveyed between September 3 and 7 spoke out in favor of the season beginning as planned, up from just 32 percent a month earlier.

When the new season kicks off tonight, the NFL will also unveil its latest brand campaign “It Takes All of Us”, which “will leverage the scale and power of the NFL to unite our country.” Moreover players and coaches will be officially allowed to honor victims of systemic racism and police brutality with helmet stickers and patches this season, while players also have the option to wear warmup tees with the message “Injustice Against One of Us, Is Injustice Against All of Us” and “End Racism”.

NFL Fan Support Infographic